Virtual Engagements: What Works, What Doesn’t, and What’s New?
When pharma companies called their sales forces in from the road last March due ...
2021: A “Tale of Two Cities” for the Pharma Industry
Uncertainty was the prevailing theme of 2020 across nearly every sector and business function ...
The Long-Term Impact of COVID-19 on the Pharma Sales Model
Half of my career has been in sales and the other in marketing. I ...
Defining Success In 2020: What COVID Has and Hasn’t Changed
It’s an understatement that the world as we know it now is different than ...
AI 2.0: An Entirely New Level of Customer Engagement
In 2010, artificial intelligence (AI) solutions for commercial life sciences were in their infancy. ...
Supporting Pharma Sales’ Journey Towards Greater Virtualization
The COVID-19 pandemic has forced many businesses to rethink how they reach their customers—and ...
Moving Toward an Agile KAM Future
Physical access has been a growing challenge in life sciences as the number of ...
Q&A with Frank Jaeger, Chief Commercial Officer, Clarus Therapeutics
In March 2019, Clarus Therapeutics got exciting news. JATENZO, the first and only oral ...
Four Biggest Challenges Facing Medical Device Marketers
Medical device marketing teams are facing unprecedented times as we roll into the back ...
Fight the Contagion with Contagion—Maximizing Reach Through Better Targeting
“eDetailing. Zoom lunches. Provide empathy and support for the staff. Be there…virtually. Don’t be ...
Innovative New Commercial Approaches for CAR T-cell Therapies
A promising gene immunotherapy, CAR T-cell therapy, has emerged as a new, cutting-edge treatment ...
Considering AI? 3 Ways to Set Your Commercial Team Up for Success
Artificial Intelligence (AI) is rapidly becoming pervasive in enterprise applications and embedded within specific ...
How IoT is Transforming the Pharma to Physician Relationship
In today’s word of global pandemics, tightening restrictions, and shrinking calendars, pharmaceutical companies face ...
