How Medical Device Sales Reps Can Unlock Additional Revenue

Today’s medical sales environment is rapidly evolving. Trust and credibility are invaluable, but it’s ...

5 Fundamentals of Agile Sales

The most expensive commercial investment for many pharmaceutical companies is their sales force, and ...

Properly Running Rep Advisory Councils

Last week when I was taking my daughter to her friend’s house, I used ...

The Trouble with Sampling in the State of Ohio

Have you ever heard about Ohio’s Terminal Distributor of Dangerous Drugs (TDDD) licenses? Before ...

Shifting Away from the 4 P’s of Marketing

The 4 P’s of Product, Place, Price, and Promotion have been the mainstays of ...

The Cultural Divide Blocking the Non-Personal Promotion Gold Rush

With more hospitals and health systems blocking rep access, and fewer pharmaceutical sales representatives ...

Do Free Meals Really Influence Which Drug Brands Physicians Prescribe?

The international controversy continues: Do drug company’s “bribe” doctors to prescribe their brands? Recent ...