Breaking the Rep Factory—There Is a Better Way
How can you as a pharma leader break the “rep factory” cycle to drive ...
What Does “Good” Engagement Look Like in a Hybrid World?
With the Delta variant now rapidly spreading across the country, commercial teams are once ...
Using Podcasting for Pharma Sales Enablement
The COVID-19 pandemic introduced new internal communication challenges, from onboarding new hires to training ...
The Complicated Art of Marketing and Selling in an Account-based Environment
It’s easy to blame the pandemic for disruptions in pharmaceutical sales. Without boots on ...
4 Ways to Shape Your Sales Team for Success Post-Pandemic
The ability to engage physicians through marketing and sales efforts has grown more challenging ...
Opportunity’s Knocking: Open the Door to These Next-Gen Field Team Strategies
Information symmetry between field sales representatives and customers has arrived. In most cases, healthcare ...
Unlock Digital Excellence in Commercial with Quality Customer Data
As the industry navigates COVID-19, one thing has become clear—life sciences companies with access ...
Virtual Engagements: What Works, What Doesn’t, and What’s New?
When pharma companies called their sales forces in from the road last March due ...
2021: A “Tale of Two Cities” for the Pharma Industry
Uncertainty was the prevailing theme of 2020 across nearly every sector and business function ...
The Long-Term Impact of COVID-19 on the Pharma Sales Model
Half of my career has been in sales and the other in marketing. I ...
Defining Success In 2020: What COVID Has and Hasn’t Changed
It’s an understatement that the world as we know it now is different than ...
AI 2.0: An Entirely New Level of Customer Engagement
In 2010, artificial intelligence (AI) solutions for commercial life sciences were in their infancy. ...
Supporting Pharma Sales’ Journey Towards Greater Virtualization
The COVID-19 pandemic has forced many businesses to rethink how they reach their customers—and ...
