Three Reporting UX Strategies to Maximize Sales Force Success

Strategic reporting efforts are fundamental to support sales force efficiency and effectiveness. Biopharma companies ...

The Imperative for KAM in Pharma

Over the past decade, macro trends in healthcare have pushed life sciences companies to ...

What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

For life sciences commercial teams, effectively engaging physicians and supporting them with education on ...

Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were ...

Mindshift: Preparing the New, Truly Hybrid Salesforce

In his heyday, the pharma and life sciences sales representative enjoyed a level of ...

Reshaping Commercial Operations for COVID-Era Launch Success

Healthcare professionals’ jobs have become more difficult during the COVID-19 pandemic. In-person interactions with ...

4 Imperatives to Optimize the Pharma Sales Team in 2022

As pharma commercial and marketing teams plan for 2022 and examine their sales forces ...

Breaking the Rep Factory—There Is a Better Way

How can you as a pharma leader break the “rep factory” cycle to drive ...

Using Podcasting for Pharma Sales Enablement

The COVID-19 pandemic introduced new internal communication challenges, from onboarding new hires to training ...

The Complicated Art of Marketing and Selling in an Account-based Environment

It’s easy to blame the pandemic for disruptions in pharmaceutical sales. Without boots on ...

4 Ways to Shape Your Sales Team for Success Post-Pandemic

The ability to engage physicians through marketing and sales efforts has grown more challenging ...

Opportunity’s Knocking: Open the Door to These Next-Gen Field Team Strategies

Information symmetry between field sales representatives and customers has arrived. In most cases, healthcare ...