Fight the Contagion with Contagion—Maximizing Reach Through Better Targeting

“eDetailing. Zoom lunches. Provide empathy and support for the staff. Be there…virtually. Don’t be ...

Innovative New Commercial Approaches for CAR T-cell Therapies

A promising gene immunotherapy, CAR T-cell therapy, has emerged as a new, cutting-edge treatment ...

Considering AI? 3 Ways to Set Your Commercial Team Up for Success

Artificial Intelligence (AI) is rapidly becoming pervasive in enterprise applications and embedded within specific ...

How IoT is Transforming the Pharma to Physician Relationship

In today’s word of global pandemics, tightening restrictions, and shrinking calendars, pharmaceutical companies face ...

Veeva Introduces New Remote Drug Sampling Capabilities

Veeva Systems already made remote meetings between physicians and reps easier for life sciences ...

The Next Chapter for Digital Therapeutics

Imagine you are a primary care physician (PCP) in a mid-sized Midwestern city. Over ...

How Medical Device Sales Reps Can Unlock Additional Revenue

Today’s medical sales environment is rapidly evolving. Trust and credibility are invaluable, but it’s ...

5 Fundamentals of Agile Sales

The most expensive commercial investment for many pharmaceutical companies is their sales force, and ...

Properly Running Rep Advisory Councils

Last week when I was taking my daughter to her friend’s house, I used ...

The Trouble with Sampling in the State of Ohio

Have you ever heard about Ohio’s Terminal Distributor of Dangerous Drugs (TDDD) licenses? Before ...