AI 2.0: An Entirely New Level of Customer Engagement

In 2010, artificial intelligence (AI) solutions for commercial life sciences were in their infancy. ...

Supporting Pharma Sales’ Journey Towards Greater Virtualization

The COVID-19 pandemic has forced many businesses to rethink how they reach their customers—and ...

Moving Toward an Agile KAM Future

Physical access has been a growing challenge in life sciences as the number of ...

Fight the Contagion with Contagion—Maximizing Reach Through Better Targeting

“eDetailing. Zoom lunches. Provide empathy and support for the staff. Be there…virtually. Don’t be ...

Innovative New Commercial Approaches for CAR T-cell Therapies

A promising gene immunotherapy, CAR T-cell therapy, has emerged as a new, cutting-edge treatment ...

Considering AI? 3 Ways to Set Your Commercial Team Up for Success

Artificial Intelligence (AI) is rapidly becoming pervasive in enterprise applications and embedded within specific ...

How IoT is Transforming the Pharma to Physician Relationship

In today’s word of global pandemics, tightening restrictions, and shrinking calendars, pharmaceutical companies face ...