Fight the Contagion with Contagion—Maximizing Reach Through Better Targeting
“eDetailing. Zoom lunches. Provide empathy and support for the staff. Be there…virtually. Don’t be ...
Innovative New Commercial Approaches for CAR T-cell Therapies
A promising gene immunotherapy, CAR T-cell therapy, has emerged as a new, cutting-edge treatment ...
Considering AI? 3 Ways to Set Your Commercial Team Up for Success
Artificial Intelligence (AI) is rapidly becoming pervasive in enterprise applications and embedded within specific ...
How IoT is Transforming the Pharma to Physician Relationship
In today’s word of global pandemics, tightening restrictions, and shrinking calendars, pharmaceutical companies face ...
Veeva Introduces New Remote Drug Sampling Capabilities
Veeva Systems already made remote meetings between physicians and reps easier for life sciences ...
The Next Chapter for Digital Therapeutics
Imagine you are a primary care physician (PCP) in a mid-sized Midwestern city. Over ...
How Medical Device Sales Reps Can Unlock Additional Revenue
Today’s medical sales environment is rapidly evolving. Trust and credibility are invaluable, but it’s ...
Underuse of Advanced Analytics Hurts Emerging Pharma Companies—Except When it Comes to Seeing No-See Physicians
Are “no-see” physicians actually as hard for reps to get into see as the ...
With Strict Compliance, Can There be Flexibility in Pharma Presentations?
Chances are you just read that headline and thought to yourself, “No. There is ...
5 Fundamentals of Agile Sales
The most expensive commercial investment for many pharmaceutical companies is their sales force, and ...
Properly Running Rep Advisory Councils
Last week when I was taking my daughter to her friend’s house, I used ...
Crafting Highly Effective Incentive Compensation Plans for Your Sales Force
A fair and rewarding incentive compensation plan is an essential component of any successful ...
The Trouble with Sampling in the State of Ohio
Have you ever heard about Ohio’s Terminal Distributor of Dangerous Drugs (TDDD) licenses? Before ...
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