The rep-centered pharmaceutical commercialization landscape is evolving. Overwhelmed healthcare professionals (HCPs) are gravitating towards ...
As health systems continue to vertically integrate and consolidate, their buying power increases, setting ...
Healthcare professionals (HCPs) want a more personal touch from pharma. According to Sermo’s HCP ...
PM360 asked experts in engaging healthcare providers what strategies work best now following the ...
Strategic reporting efforts are fundamental to support sales force efficiency and effectiveness. Biopharma companies ...
Over the past decade, macro trends in healthcare have pushed life sciences companies to ...
For life sciences commercial teams, effectively engaging physicians and supporting them with education on ...
According to a 2021 study by Statista, 40% of prescriptions written in 2005 were ...
In his heyday, the pharma and life sciences sales representative enjoyed a level of ...
Healthcare professionals’ jobs have become more difficult during the COVID-19 pandemic. In-person interactions with ...
As pharma commercial and marketing teams plan for 2022 and examine their sales forces ...
How can you as a pharma leader break the “rep factory” cycle to drive ...
With the Delta variant now rapidly spreading across the country, commercial teams are once ...