The Trouble with Sampling in the State of Ohio

Have you ever heard about Ohio’s Terminal Distributor of Dangerous Drugs (TDDD) licenses? Before ...

Shifting Away from the 4 P’s of Marketing

The 4 P’s of Product, Place, Price, and Promotion have been the mainstays of ...

The Cultural Divide Blocking the Non-Personal Promotion Gold Rush

With more hospitals and health systems blocking rep access, and fewer pharmaceutical sales representatives ...

Do Free Meals Really Influence Which Drug Brands Physicians Prescribe?

The international controversy continues: Do drug company’s “bribe” doctors to prescribe their brands? Recent ...