• Explore New Wines!

    Wine 360 by on February 17th, 2016

    We all try new things from time to time. I have a “standard” set of “go to” wines for various occasions, but I’m fortunate to get a chance to try new wines pretty regularly. I want to devote this column to three worth trying. Fisher Vineyards Coach Insignia Folks of a certain age may remember […]

  • Pharma CI Conference & Exhibition Showcases the Intelligence Industry’s Best

    The Scene by on February 17th, 2016

    Along with hundreds of attendees, the 2015 Pharma CI Conference & Exhibition held recently in Parsippany, NJ, featured more than 75 senior-level speakers, representing major pharma companies—including Merck, Bayer and Pfizer—who are driving innovation and challenging the status quo. Attendees experienced dynamic keynote sessions on a multitude of topics, such as commercial competitive intelligence and […]

  • Top Tech Trends from CES 2016

    TechKnow by on February 17th, 2016

    CES is the world’s biggest tech show as hundreds of products are put on display in Las Vegas offering a preview of what is to come. Not all of the products make it to market as some are just ambitious prototypes ahead of their time while others are too niche to capture mass appeal. But […]

  • Balancing Healthcare Costs in Turbulent Times

    Publisher's Message by on February 17th, 2016

    Pharma continues to offer new life-saving innovations—at an amazing pace. It’s a good reason to stand tall, knowing you can help people in need. But it’s hard not to notice that pharma is taking an unprecedented beating from the media, presidential candidates, physicians, payers, pharmacists and patients. Market access to brands is difficult and complicated […]

  • My Other Life with Justin Rauschkolb

    My Other Life by on February 17th, 2016

    PM360 recently spoke to Justin Rauschkolb, Senior Manager, Digital Marketing at Ferring Pharmaceuticals, about his musical inspirations. PM360: I understand you play multiple instruments. Why did you want to learn each one? I’ve been playing guitar, bass guitar and drums since I was a young teenager. I started on guitar and used to record myself […]

  • Movers and Shakers February 2016

    Movers & Shakers by on February 17th, 2016

    PulseCX Welcomes Edward P. Nathan as Chief Creative Officer Edward P. Nathan, the former Managing Director at Razorfish Health and Chief Creative Officer at Saatchi & Saatchi Healthcare Advertising, recently joined PulseCX, a healthcare marketing agency that specializes in optimizing the customer experience (CX) for pharmaceutical brands, medical devices, and OTC products. Nathan brings extensive […]

  • Bringing a Medical Device to Market

    Medical Device Compliance by on February 17th, 2016

    Pipeline products are the lifeblood not only of established device companies but also of startup companies, as their future success hinges on their ability to successfully move products out of the development stage and into commercial distribution and market acceptance. While the U.S. Food and Drug Administration (FDA) prohibits the commercialization of investigational medical devices […]

  • Making Your Home Life Much, Much Easier

    LifeStyle by on February 17th, 2016

    Technology has made its way into our hearts, and now it’s making its way into our homes more than ever. New gadgets are flooding the market to bring tech into every room of the house. From security, to automatic shopping, it’s easier than ever before to keep your house on the go. Here’s a list […]

  • Industry Briefs February 2016

    Industry Briefs by on February 17th, 2016

    Pharmacist Group Urges Congress to Examine Generic Price Spikes In response to a recent hearing of the Senate Special Committee on Aging, the National Community Pharmacists Association (NCPA) is urging the U.S. Congress to enact bipartisan legislation to increase transparency and ensure that reimbursement rates paid to pharmacists reflect actual market costs. The NCPA reveals […]

  • Healthcare Watch February 2016

    Healthcare Watch by on February 17th, 2016

    Trend Setting: A Robotic Arm Could Improve Life for Visually Impaired Researchers are developing a robotic device for those who are blind or have serious visual impairment to wear on their hands to help them sense and navigate their surroundings. The device’s high-resolution cameras will first notify the wearer of the location of on object. […]

  • Humanize Technology and Improve Treatment Adherence

    Guest Commentary by on February 17th, 2016

    As digital technologies become more prevalent in healthcare communications, the risk is exacerbating what is already a de-personalized experience for many people. How can we maintain a human connection amid an increasingly hi-tech patient journey? One of the most critical areas to examine: Treatment adherence and self-management. Pharma marketers want to support individuals to follow […]

  • Tying Payment to Advertising Viewability

    E-Source by on February 17th, 2016

    Digital is the most measurable advertising medium ever created. The data that is generated from a single digital campaign can be overwhelming to interpret and use effectively to take action. And the data just keeps growing. Innovations are improving to more accurately measure whether or not a digital ad was “viewable,” which according to the […]

  • Play Hard, But Fair

    Common Sense by on February 17th, 2016

    Several years ago when I was in the twilight of my rugby career, I played a match against a touring side from Australia. An incident that happened after the match has stayed with me. One of the opponents came up to me and said, “You hit me really hard out there.” Cathy, my wife, said, […]

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