The Online Reputations of Chantix and Novolog FlexPen

Our series on the online reputations of the top 10 DTC-spending brands in Q1 ...

Can Social Media Be Used to Predict a Drug’s Success?

Gideon Mantel co-founded Treato with his two partners because he saw a need for ...

Becoming a Charismatic Leader

I just typed the word “Leadership” into Google and generated 456,000,000 results in one-third ...

The ‘Ins and Outs’ of Relationship Marketing

Over the past few years, the practice of Relationship Marketing (RM) within pharma has ...

Leveraging Technology in a Rare Disease Market

Pharma marketing has evolved considerably over the past 30 years. Traditionally, pharma marketers shied ...

The Who, What, When and Why of the Sunshine Act

More than 22 months after President Obama signed into law the Patient Protection and ...

Developing a Killer Marketing Plan

Virtually every company, every brand team and every marketing manager goes through the yearly ...

Lifestyle: Fresh, Spring Vegetables, Anyone?

My first recollection of vegetable aversion was raw broccoli florets (sans ranch dip) that ...