Jo Elynn-Cook Jo Elynn-Cook

Jo Elynn Cook is director of marketing at eHealthcare Solutions. She has worked in pharmaceutical marketing since 1996 in both the client-side and agency-side. Her past roles included client strategist, strategic planner, account manager, media planner and buyer, search specialist, and CRM leader.

Niche Patients Need Treatments, Too

With niche launches accounting for an ever-larger share of the market—and most growth—success depends ...