My Other Life with Mike I. Cvijanovich

PM360 recently spoke to Mike I. Cvijanovich, VP Marketing at Entera Health, about his ...

Global Electronic Initiatives: What Are They and Why Do You Need Them?

Global electronic initiatives, especially in electronic data and document management, continue to evolve rapidly ...

3rd Content Marketing for Life Sciences Conference

  As engaging and establishing closer relationships with consumers, HCPs and other stakeholders becomes ...

Reach Your Fitness Goals

The New Year is fresh—meaning you are still optimistic about actually keeping this year’s ...

Pharma Embraces a New “Response-ability”

If you think of response-ability as having the capability to effectively respond to questions, ...

The Important Role of Advocacy in Keeping Care Before Cost

Connecting with patients and groups representing their therapeutic and psychosocial needs has long been ...

Sticker Charts and Behavior Change

Human beings crave recognition. Giving people positive reinforcement for their actions is a powerful ...

It’s Customer Service, Stupid!

I just returned from a pharma-focused conference emphasizing the new buzzword of the month: ...

Movers and Shakers January 2015

Isis CEO Receives Prestigious Lifetime Achievement Award CEO and Chairman of the Board of ...

Leveraging Buying Center Analysis To Communicate Value

Ernst & Young conducted a survey in August 2014 of U.S. and European healthcare ...

My Top Recommendation for 2015: FOCUS

In my last column we discussed innovation—and how you can achieve it as a ...

The Slopes Await!

Most avid skiers are out on the slopes before Christmas, getting in their downhill ...

Industry Briefs January 2015

Cannes Lions Health Chooses Pharma Jury President The Jury President of the 2015 Cannes ...

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