• Exceeding All Expectations—the 2015 Pharma Choice Awards Winners!

    Publisher's Message by on January 18th, 2016

    Groundbreaking. Creative. Awe-inspiring. These qualities define our 7th Annual Pharma Choice Awards Winners—those campaigns that you, our readers, chose as exemplifying the most head-turning healthcare work of 2015. As well over 6,000 votes were cast to select the 39 winners in 13 separate categories, the enthusiasm was palpable. We, at PM360, are excited to present […]

  • If Science Can Evolve, Why Can’t, or Isn’t, Pharma Marketing?

    PR 360 by on January 18th, 2016

    While new treatments focusing on personalized medicine, biosimilars, and targeting specific proteins have come to market, the creative opportunities for raising awareness and educating target audiences about them have stalled. For years, pharma marketing has followed a set of highly defined processes and plan executions, usually following the brand’s lifecycle. But in today’s marketplace, “tried […]

  • Picture Perfect 2016

    TechKnow by on January 18th, 2016

    The New Year is here and it is sure to be filled with some incredible moments that you are going to want to memorialize. Of course, these days most people are happy to just take photos and videos with their phones. But for all of those shutterbugs out there who aspire to something a little […]

  • A “Wish” Comes True and It’s a Win for the Good Guys!

    The Scene by on January 18th, 2016

    Born with a heart defect requiring multiple surgeries over time, Chicago-born Eric DelaTorre had only one big wish—to become a superhero. Candace Stine, account executive at GA Communication Group and an official “Wish Granter” with the Illinois chapter of Make-A-Wish America, learned about Eric’s desire—and promptly set about helping to make Eric’s dream come true. […]

  • Industry Briefs January 2016

    Industry Briefs by on January 18th, 2016

    Mylan Fails to Take Over Perrigo After seven months of hard negotiation, Mylan’s $26 billion hostile takeover bid was rejected by Perrigo’s shareholders, according to the Wall Street Journal, surprising many who thought the takeover was nearly a done deal. However, Perrigo’s CEO Joseph Papa, said in a statement, “We have said all along that […]

  • 2016’s Hot, New, Mouthwatering Culinary Trends

    LifeStyle by on January 18th, 2016

    Foodies rejoice! A new year often results in a tasty new buffet of culinary experiments. Chefs are already predicting the cooking styles and tastes that will trend in 2016. Besides changing up what you dine on, how you dine will also undergo a revolution—from the texture of your coffee to how you’re food is delivered. […]

  • How Innovation is Revolutionizing Vasculitis Treatment

    Market Watch by on January 18th, 2016

    The vasculitis treatment market is expected to change drastically by 2024 in the seven major pharmaceutical markets (7MM: U.S., France, Germany, Spain, Italy, UK, and Japan) with the anticipated launch of five biologics that are priced at a premium to the existing therapies. Besides Nucala, all biologics have the potential for label expansion to other […]

  • What Do Digital Health and Jiu-Jitsu Have in Common?

    Medical Device Trends by on January 18th, 2016

    The swelling healthcare revolution is not about you as a marketer—it’s about the collective. A few daring individuals are coming together and challenging the status quo—creating a culture of like-minded individuals. Typically very intellectually thirsty, these individuals have strong convictions and question current standards. We’re in the beginning stages of a sea change that could […]

  • Movers and Shakers January 2016

    Movers & Shakers by on January 18th, 2016

    Barry Labinger Joins Biothera Pharmaceutical With nearly three decades of experience in the pharmaceutical and biotech industry, Barry Labinger was named as the Chief Executive Officer at Biothera. His experience in oncology drug development will offer a great contribution to the company’s focus—novel cancer immunotherapy. “Barry has the strong leadership and management skills to take […]

  • My Other Life with Nichol Pelchat

    My Other Life by on January 18th, 2016

    PM360 recently spoke to Nichol Pelchat, Sales & Marketing Manager at Valeant Pharmaceuticals, about what’s it like to surf the sky. PM360: How did you get into kitesurfing? I’m a “sensation seeker,” so I’ve always been attracted to adrenaline-raising sports such as skydiving, white-river kayaking, catamaran sailing and scuba diving. After the birth of my […]

  • Not All Doctors Hate DTC TV Ads

    Physician POV by on January 18th, 2016

    Back in November, the American Medical Association (AMA), the largest association of physicians in the U.S., voted in favor of a ban on direct-to-consumer (DTC) advertising of prescription drugs and medical devices. While the AMA’s decision has essentially no impact, as only Congress or the FDA could change the rules that currently allow this practice, […]

  • The ACA’s Impact—Five Years Out

    Feature Articles by on January 18th, 2016

    Depending on your perspective and role in the healthcare industry in early 2010, your opinion of the imminent enactment of the Patient Protection and Affordable Care Act (ACA) potentially fell within two camps: “Healthcare Utopia” or “The Sky Is Falling.” Depending on your perspective today, you could say that both sides of the perspective spectrum […]

  • PM360 Q&A with Rishi Shah, CEO and Founder of ContextMedia

    Feature Articles by on January 18th, 2016

    Born in Chicago, Rishi Shah, CEO and Founder of ContextMedia, has been a successful entrepreneur and investor for most of his life. In 2006, he founded ContextMedia to improve outcomes for patients with rare diseases through a combination of technology and actionable content—a company that today serves all of the top 50 life science manufacturers […]

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