What Do Oprah, Scarlett & Medical Marijuana Have in Common? Drug Naming.

The inspiration for this article comes from Stuart Elliott. Before taking an early retirement ...

How Do You Define Value in Healthcare?

To engage leaders of prominent companies and organizations in discussion on today’s critical healthcare ...

The Importance of Implementing a Customer-oriented KAM Approach

The pharma industry has been forced to rethink its sales approach as hospitals, physicians, ...

Finding Your Social (Media) Niche

Social media and medical practice are experiencing a convenient collision of capability and need. ...

Content Is Still King…How’s Your Kingdom?

As marketers, our job is to influence behavior change. More often than not, though, ...

Digital is Now: Mastering Multichannel Engagement

It’s official: The term multichannel has evolved beyond a buzzword. And as digital presence ...

The Allure of Wearable Technology

It’s hard not to be seduced by the constant thrum of technology, the persistent ...

Applying Physician Behavior and Preference To MCM

As the pharmaceutical industry has shifted physician marketing from personal promotion through a dedicated ...

Healthcare Watch March 2015

Med Device: Clear Images Without The Radiation When serious injuries or health risks are ...

Industry Briefs March 2015

Precision Medicine Initiative Set to Go A new biomedical research initiative, the Precision Medicine ...

Improve, Educate, Empower

The adage “Hindsight is 20/20,” applies to all aspects of life. Looking back on ...

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