• Become the Marketer of the Future—Today!

    Brand Slam by on August 24th, 2016

    Marketing in today’s contemporary healthcare space is a complex endeavour. With so many pressures on both brands and budgets, marketers aren’t only challenged to understand all of the new emerging approaches to marketing, but how to extract value from all of them. Often questions like “What does good look like?” and “How do I know […]

  • 2016 Product Manager Survey

    Product Manager Survey by on August 23rd, 2016

    Today’s Product Manager 2016 The product manager of today is, indeed, busy. While you could say that has always been true, our 8th Annual Product Manager Survey reveals they may be juggling even more responsibilities than usual. Exactly half of our respondents are working on six or more brand launches, which is a 10% increase […]

  • The PM360 2016 ELITE Awards

    The Scene by on August 23rd, 2016

    Sold Out Crowd Celebrates the Industry’s ELITE 100 at The Top of the Standard The top echelon of talent in this industry deserves to be celebrated at the top of one of the best cities in the world—New York. That is exactly what we did when we honored our ELITE 100 winners at The Top […]

  • MD&M East 2016 Draws 500+ Top Medtech Suppliers

    The Scene by on August 23rd, 2016

    In June, nearly 11,000 members of the medtech community gathered in New York City for Medical Design & Manufacturing (MD&M) East 2016—the flagship expo and conference for UBM East, the East Coast’s largest advanced manufacturing event. On the MD&M East show floor, more than 500 of the medtech industry’s top suppliers showcased end-to-end solutions for […]

  • Cannes Lions Health Spotlights Innovation, Technology—And Fun!

    The Scene by on August 23rd, 2016

    Lions Health, the global annual awards for creative excellence in Pharma and Health & Wellness communications, encompassed a two-day Festival of content, learning, and debate, which took place from 18-19 June 2016. The roster of 113 speakers and 47 seminars celebrated the life-changing innovations, trends, and game-changing technology transforming the current healthcare industry. From virtual […]

  • Home Sweet Smart Home

    TechKnow by on August 23rd, 2016

    Over the past couple of years, the Internet of Things has helped to transform homes into a series of connected devices we can run from our phones—or even voice commands. Almost everything has been given a “smart” upgrade, including thermostats, locks, lights, alarms, and more. But technology is offering home improvements in other ways as […]

  • And the Survey Says…

    Publisher's Message by on August 23rd, 2016

    As the industry adopts more technology for marketing solutions, agency revenues will continue to fall. This is just one of the many concerns revealed by our Product Manager Survey—an essential, annual guidepost for the industry. We received an unprecedented response to our survey this year, from 80 companies representing a cross section of individuals in […]

  • What I Learned from LISTENING to Reporters

    PR 360 by on August 23rd, 2016

    Bernard M. Baruch, famed financier, political consultant, and philanthropist, once noted, “Most of the successful people I’ve known are the ones who do more listening than talking.” This past week, I had the honor of moderating a panel of leading journalists at the 12th Annual ExL Healthcare PR & Communications Summit, held at Pfizer Headquarters […]

  • Help for Prior-Authorization Overload

    Physician POV by on August 23rd, 2016

    Practicing medicine is no longer simply prescribing the medications that we think are best for our patients. In our current times, there are many factors that go into the decision of what medication a patient will take. Most insurance companies have their own formularies and rules about what medications they will cover. And these change […]

  • My Other Life with Simon CS Lemmy

    My Other Life by on August 23rd, 2016

    PM360 recently spoke to Simon CS Lemmy, Head of Rheumatology, Sales and Marketing, UCB, about combining his passion for triathlons with helping patients. PM360: You like to get involved in the disease areas you work in outside of your day-to-day job. Can you tell us about that? Prior to being in the pharma industry I […]

  • Movers and Shakers August 2016

    Movers & Shakers by on August 23rd, 2016

    Astellas Appoints Sandra Cifuentes to New Bogota Affiliate Having established Astellas Farma Colombia (AFC) in June, the company announced Sandra Cifuentes as General Manager at its operating headquarters in Bogota. Cifuentes brings more than 20 years of experience to her new role, working most recently at Baxalta (now Shire) at their Colombia affiliate. She will […]

  • Marketing A.D. (After Digital)

    Medical Device Trends by on August 23rd, 2016

    Have you heard that digital is disrupting healthcare? I thought so. However, you may not be aware that we are again entering a new world order for marketing. If you have struggled to drag your organization from traditional to digital marketing you should be prepared for the coming wave of change to marketing—and it has […]

  • Medical Device Promotion: The Same Rules of the Road as Rx Drugs?

    Medical Device Compliance by on August 23rd, 2016

    Many pharmaceutical companies today are crossing over into the medical device world in one way or another, most frequently with diagnostics used to identify appropriate patients for particular pharmaceuticals, auto-injector devices used to administer their drugs or certain mobile apps, or software designed to aid patients or doctors. Whatever the path taken, once a company […]

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