Become the Marketer of the Future—Today!

Marketing in today’s contemporary healthcare space is a complex endeavour. With so many pressures ...

2016 Product Manager Survey

Today’s Product Manager 2016 The product manager of today is, indeed, busy. While you ...

The PM360 2016 ELITE Awards

Sold Out Crowd Celebrates the Industry’s ELITE 100 at The Top of the Standard ...

MD&M East 2016 Draws 500+ Top Medtech Suppliers

In June, nearly 11,000 members of the medtech community gathered in New York City ...

Cannes Lions Health Spotlights Innovation, Technology—And Fun!

Lions Health, the global annual awards for creative excellence in Pharma and Health & Wellness communications, encompassed a ...

Home Sweet Smart Home

Over the past couple of years, the Internet of Things has helped to transform ...

And the Survey Says…

As the industry adopts more technology for marketing solutions, agency revenues will continue to ...

What I Learned from LISTENING to Reporters

Bernard M. Baruch, famed financier, political consultant, and philanthropist, once noted, “Most of the ...

Help for Prior-Authorization Overload

Practicing medicine is no longer simply prescribing the medications that we think are best ...

My Other Life with Simon CS Lemmy

PM360 recently spoke to Simon CS Lemmy, Head of Rheumatology, Sales and Marketing, UCB, ...

Movers and Shakers August 2016

Astellas Appoints Sandra Cifuentes to New Bogota Affiliate Having established Astellas Farma Colombia (AFC) ...

Marketing A.D. (After Digital)

Have you heard that digital is disrupting healthcare? I thought so. However, you may ...

Medical Device Promotion: The Same Rules of the Road as Rx Drugs?

Many pharmaceutical companies today are crossing over into the medical device world in one ...

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