Data Can Empower Health Systems to Drive Innovation and Improve Patient Outcomes

Health systems can now access an array of reliable, relevant, and high-quality information across ...

Healthcare Watch July/August 2021

Doctor Docs: Game for Continuing Derm Education Top Derm is a new mobile game ...

Industry News July/August 2021

McCann and FCB Health Join Forces as IPG Health Interpublic Group has announced a ...

Driving Adherence with Point-of-Care Marketing

It’s no secret that drug adherence is a major problem, not only for patients, ...

The Complicated Art of Marketing and Selling in an Account-based Environment

It’s easy to blame the pandemic for disruptions in pharmaceutical sales. Without boots on ...

PM360 Q&A with Sandy Milligan, Head of Research and Development, Organon

In June, Organon had its official coming out party. The executive leadership team celebrated ...

Consumers Want More Engagement—But Can Life Sciences Marketers Deliver?

Customer engagement matters—a lot. According to Salesforce Research’s 2019 “Connected Healthcare Consumer” report, 69% ...