Shalon Kerr (née Roth) Shalon Kerr (née Roth)

Shalon Kerr (née Roth) is an award-winning author and has contributed to PRWeek, PR Moment, Public Relations Society of America’s (PRSA) Strategies & Tactics, PRsay, Muck Rack, Bulldog Reporter, and Ragan PR Daily. In 2018, she founded PR-it, a global collective of seasoned, independent healthcare communications, public relations, and creative experts that are curated into virtual flash teams to deliver results-driven projects.

4 Strategies to Earn Media in a Difficult News Cycle

With frenetic news cycles and overworked editorial staff, it’s getting tough to earn media. ...