Bridget Seay Bridget Seay

Bridget Seay, Executive Director of Customer Experience & Commercial Consulting at epocrates, is an industry veteran of nearly 20 years. Prior to epocrates, she worked at Wiley, a global leader in research and education, where she led strategic growth, development, and product lifecycle of the Corporate Partner Solutions advertising portfolio and its evolving Partner Solutions customer base.

When Does Healthcare Marketing Become Too Niche?

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring ...

Making an Impact During Disease Awareness Days, Weeks, and Months

Pharma marketers often turn to disease awareness days, weeks, and months to inform campaigns ...