Wendy Balter Wendy Balter

Wendy Balter is President of Cadent Medical Communications, a Syneos Health Company. Wendy has 30+ years’ experience in multi-channel marketing and is a pioneer in the management of integrated accounts.

To Reach Clinicians, Think COLs Instead of KOLs

Connected Opinion Leaders, or COLs, play an increasingly important role in the world of ...

Wendy Balter
Wendy Balter
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