Wendy Balter Wendy Balter

Wendy Balter is President, Medical Communications at Cadent, a full-service medical communications agency powered by Syneos Health. Wendy is an industry spokeswoman with recognized authority on strategic marketing. She excels at mobilizing opinion leaders, maximizing product claims, and generating awareness for new drugs entering the marketplace. Wendy’s experience with doctors, associations, industry publications, and the professional education community makes her an invaluable and unique industry leader.

To Reach Clinicians, Think COLs Instead of KOLs

Connected Opinion Leaders, or COLs, play an increasingly important role in the world of ...