Wendy Balter Wendy Balter

Wendy Balter is President of Cadent Medical Communications, a Syneos Health Company. Wendy has 30+ years’ experience in multi-channel marketing and is a pioneer in the management of integrated accounts.

To Reach Clinicians, Think COLs Instead of KOLs

Connected Opinion Leaders, or COLs, play an increasingly important role in the world of ...