Asaf Evenhaim is CEO of Veeva Crossix, delivering best-in-class solutions to help health brands maximize marketing effectiveness. Asaf also oversees the development of SafeMine, Veeva's privacy-preserving patient de-identification technology and the data network that powers Veeva Compass and Veeva Crossix. Asaf has been inducted to the DTC Hall of Fame, named to the PharmaVOICE 100 most influential people in the life sciences industry, selected as a DTC Innovator of the Year and is a PM360 ELITE honoree.