Andrew Burkus Andrew Burkus

Andrew Burkus is Senior Principal, Omnichannel Marketing at IQVIA. Within IQVIA’s Omnichannel Center of Excellence, Andrew is an expert in DTC and HCP promotional targeting, predictive modeling, and campaign measurement and optimization with over 12 years of health and wellness industry experience.

Advanced Metrics for Demonstrating Campaign Success in Pharma Marketing

In today’s rapidly evolving marketplace, pharmaceutical brands and their partners are striving to capitalize ...

Cutting Through the Digital Clutter with Data-Driven Marketing

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful ...