Zachary Farrell Zachary Farrell

Zachary Farrell is Associate Principal, Omnichannel Marketing at IQVIA. Zachary has over a decade of media planning and client strategy experience focused on omnichannel marketing within the health and wellness industry. Zachary partners with clients in the development of new measurement engagements, cultivating an in-depth knowledge of client strategies and business issues, to define project needs that align to key objectives.

Advanced Metrics for Demonstrating Campaign Success in Pharma Marketing

In today’s rapidly evolving marketplace, pharmaceutical brands and their partners are striving to capitalize ...