Dora P. Shankman Dora P. Shankman

Dora P. Shankman is President & CEO at DPS Strategic Media Enterprises, LLC. Dora is a strategic marketing and media specialist with expertise on developing targeted omnichannel media plans that enhance brands’ exposure effectively and cost efficiently. She integrates her advertising agency and corporate experience in generating successful programs for her clients.

Internal or External: Which Media Planning Strategy Is Best for Pharma Organizations?

The media planning landscape in the pharmaceutical industry has significantly changed over the last ...

Dora P. Shankman
Dora P. Shankman

Targeting Is Key to Stronger ROIs

In the marketing arena, there are numerous ways of reaching a target audience, so ...

Dora P. Shankman
Dora P. Shankman
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