Ira Haimowitz 
Media Measurement: How Much Are You Learning?
Previously in our series on closed-loop marketing, my colleague Virginia Evans and I have ...
The True Power of Data-Driven Brand Promotional Planning
It’s mid-year, which means pharma marketers are deep into brand planning for the next ...
Obtain Assurance Your Campaign Works—And Will Lead to Brand Growth
Are you spending your marketing dollars as efficiently as you can? Are you confident ...
