10 – August
Patent Expiring? When to Pull the Plug on Personal Promotion
As pharmaceutical manufacturers face impending generic competition for some of their most valuable brands, ...
Ideashare, San Francisco, 06/29-07/03 2011
For more than 30 years, McKesson Corporation, the healthcare services and information technology company, ...
Publisher’s Letter: The Case of the Ersatz Apple Store
There’s a recent news item that I can’t get out of my head. It ...
No Free Lunch-Advocacy Strategy Comes of Age
There is no such thing as a free lunch—especially in working with professional and ...
- 10 - August
- 2011
- Digital Tactics
- Global Marketing
- Healthcare Industry
- Industry News
- Issues
- Mobile
- Topics
Movers & Shakers
O’BRIEN Conversation, LLC announced that its founder, Frank O’Brien, has been elected to the ...
Phase 3C – Market Approval and the Soft Launch
For years we have followed the logical progression of products through clinical trials and ...
- 10 - August
- 2011
- Data
- Global Marketing
- Healthcare Industry
- Industry News
- Issues
- Medical Device
- Social Media
Industry Briefs
POLLSTERS MERGE Survey Sampling International (SSI) and Opinionology announced that they have received regulatory ...
Healthcare Highlights
ONE PILL. MULTIPLE DRUGS. Pharma companies should start thinking about which of their drugs ...
OTCs-The Start of the Problem and the Beginning of Opportunities
For many disease states, treatment begins well before the first physician visit. Unlike conditions ...
Strategic Priorities for Specialty Care Products
By 2013, specialty drugs will account for half of all pharmaceutical spending…and most of ...
- 10 - August
- 2011
- Data
- Digital Tactics
- Feature Articles
- Issues
- Marketing Strategy
- Mobile
- Multi-channel
- Social Media
Think Tank: CRM Insights-Burnish Your Brand
We asked our experts to talk about new media, cross-channel campaigns, and what makes ...
Turning Competitive Intelligence Into a Winning Strategy
The emergence of social media, evolving prescriber information demands, and new data sources makes ...
