Four Steps to Let Vulnerability Change the Healthcare Game

So many things that we do or experience in our lives toughen us up. ...

DTC’s Love Affair with TV is Irrational

Numerous studies have shown that DTC TV spots are less than 20% effective in driving ...

Targeting Ethnic Groups

Ironically, for an industry that targets potential consumer by ailment/condition and often age cohorts, ...

Answer Patients’ Burning Questions about Prescriptions

Big pharma has a trust problem on its hands. The $600 EpiPen. Shkreli’s greedy ...

Is Technology Disrupting the Advertising Agency Business Model?

Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries ...

Pharma Fights Back With New Reputation-saving Campaign

Earlier this year, the Pharmaceutical Research and Manufacturers of America (PhRMA) launched a national, ...

Putting the Patient Back into Clinical Trials

The pharmaceutical industry is witnessing a deep shift in the traditional approach to patient ...

What Do Doctors Want?

There’s probably no word more ubiquitous in the healthcare industry these days than “trust.” ...

Will Scaled-Back Net Neutrality Shrink Your Online Audience?

Net neutrality is making headlines again—and that could affect your marketing practices. So what ...

Healthcare Watch April 2017

Discoveries/Innovations: Stretchy Electronic Skin May Improve Brain Monitoring You may not realize it, but ...

Industry Briefs April 2017

Veeva and QuintilesIMS Trade Lawsuits After three years of negotiation attempts, QuintilesIMS and Veeva ...

Linking Your Messaging to Clinical Goals—Effectively

As healthcare organizations work to engage, empower, and collaborate with patients, the messaging that ...