Four Steps to Let Vulnerability Change the Healthcare Game
So many things that we do or experience in our lives toughen us up. ...
DTC’s Love Affair with TV is Irrational
Numerous studies have shown that DTC TV spots are less than 20% effective in driving ...
Targeting Ethnic Groups
Ironically, for an industry that targets potential consumer by ailment/condition and often age cohorts, ...
Answer Patients’ Burning Questions about Prescriptions
Big pharma has a trust problem on its hands. The $600 EpiPen. Shkreli’s greedy ...
Is Technology Disrupting the Advertising Agency Business Model?
Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries ...
Pharma Fights Back With New Reputation-saving Campaign
Earlier this year, the Pharmaceutical Research and Manufacturers of America (PhRMA) launched a national, ...
A Manufacturer’s Perspective: Optimizing Market Access for a New Orphan Drug
We recently prepared for the launch of an HCP-administered therapy for patients with an ...
Putting the Patient Back into Clinical Trials
The pharmaceutical industry is witnessing a deep shift in the traditional approach to patient ...
Will Scaled-Back Net Neutrality Shrink Your Online Audience?
Net neutrality is making headlines again—and that could affect your marketing practices. So what ...
What Do Doctors Want?
There’s probably no word more ubiquitous in the healthcare industry these days than “trust.” ...
Healthcare Watch April 2017
Discoveries/Innovations: Stretchy Electronic Skin May Improve Brain Monitoring You may not realize it, but ...
Industry Briefs April 2017
Veeva and QuintilesIMS Trade Lawsuits After three years of negotiation attempts, QuintilesIMS and Veeva ...
Linking Your Messaging to Clinical Goals—Effectively
As healthcare organizations work to engage, empower, and collaborate with patients, the messaging that ...
