• September 2016 Digital Edition

    by on September 16th, 2016

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  • PM360 Q & A with Craig Sullivan, President, Pacific Communications

    by on September 15th, 2016

    What will the successful agency business models of the future look like? They could very well look similar to the unique business model that Craig Sullivan, President of Pacific Communications, champions on the West Coast. With clients representing the upper echelon of the industry, his shop is a full-service print, video, and digital healthcare agency […]

  • Industry Briefs September 2016

    Industry Briefs by on September 15th, 2016

    Shire and Jennifer Aniston partner on Eyelove Eyelove has emerged after the partnership between Jennifer Aniston and Shire plc. The educational campaign is intended to shine light on chronic dry eye, which affects over 16 million adults in the United States, most commonly affecting women and older people. Commonly reported symptoms include burning, itchy, stinging […]

  • In Crisis: Opioids, Pain, and Patients

    Guest Commentary by on September 15th, 2016

    While virtually every one of us knows of someone affected, the latest data on the opioid crisis from the CDC are startling. More than two million Americans are addicted to painkillers and nearly a half million people have died from overdoses of prescription narcotics since the year 2000. The addiction and deaths happened in all […]

  • Honor Pharma’s Best—at the Industry’s Best Celebration

    Publisher's Message by on September 15th, 2016

    It’s that special time of year again. Our renowned Trailblazer Awards Gala will once again honor pharma’s most innovative and creative companies, marketers, brand managers—and a new group this year, Marketing Teams. Many of you may remember the belly laughs our emcee elicited, Emmy Award Winning, Judy Gold, an extraordinary comedian, actress, and blogger, who […]

  • Best Opportunities for Marketers: Big Pharma or Specialty Pharma?

    Feature Articles by and on September 15th, 2016

    Specialty drugs* have become the growth engine in the pharmaceutical industry worldwide. In the U.S. alone, spending on specialty medicines has nearly doubled in the past five years.1 Moreover, specialty drugs accounted for approximately half of the total new drugs and biologics approved by the FDA in 2015.2 This growth trend is likely to continue, […]

  • Innovative CROs Support a More Integrated R&D Model

    Feature Articles by on September 15th, 2016

    For the past decade, the pharma industry has been working to overcome what many called a “crisis” in R&D productivity. Today, signs indicate that the tide may be turning: Sponsors are realizing efficiencies, accelerating product development, and improving their patient focus. These gains are, in large part, stemming from a more integrated approach to R&D […]

  • Framing Adherence

    Physician POV by on September 15th, 2016

    I tried the Bonobos shopping experience, looking to get a lightweight blazer for a planned trip to Malaysia and Thailand this summer. I learned from the Bonobos ninja (a shopping guide) about unconstructed jackets. There was a 100% wool version that seemed rather lightweight and appropriate. There was also a 100% cotton unconstructed jacket on […]

  • Healthcare Watch September 2016

    Healthcare Watch by on September 15th, 2016

    Medical Devices: Augmented Reality in the OR Leica Microsystems is using the augmented reality technology typically seen in video games in their neurosurgery equipment. Dr. Joshua Bederson, System Chair for the Department of Neurosurgery at Mount Sinai Health, became the first neurosurgeon to use CaptiView, a microscope image injection system that overlays critical virtual reality […]

  • Navigating the Video Funnel

    E-Source by on September 15th, 2016

    There’s no denying that video marketing is hot right now and a great way to engage your audience, but how should marketers measure success? A recent article published in Harvard Business Review entitled, “Video Metrics Every Marketer Should Be Watching” made a great point: When it comes to video, not everyone may be looking at […]

  • Why Are DTC Marketers So in Love with TV?

    DTC 360 by on September 15th, 2016

    A survey of more than 500 Treato.com users found that consumers are rarely motivated to take action after seeing an advertisement for a drug on TV, yet pharma companies are on track to allocate a lot of money to TV in 2016. What we have here is a failure to communicate. According to an eBook […]

  • Surprise, Awareness, Adjustment—And Patients First

    Compliance Center by on September 15th, 2016

    I remember the day in 1986 like it was yesterday: The public relations community was all abuzz about a regulatory letter issued by the FDA that cited a drug manufacturer’s press materials for promoting one of its products for off-label uses. The letter created shockwaves throughout the drug industry—and the PR world. The Surprise Until […]

  • Bring Broader Insight and Wisdom to Your Brand

    Common Sense by on September 15th, 2016

    Recently I saw a documentary called: The Music of Strangers: Yo-Yo Ma and the Silk Road Ensemble. As I’m sure you know, Yo-Yo Ma is a world-renowned cellist. He also is interested in the intersection of art and culture. Back in 2000, he invited musicians from all over the world to share their musical culture […]

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