September 2016 Digital Edition

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PM360 Q & A with Craig Sullivan, President, Pacific Communications

What will the successful agency business models of the future look like? They could ...

Innovative CROs Support a More Integrated R&D Model

For the past decade, the pharma industry has been working to overcome what many ...

Honor Pharma’s Best—at the Industry’s Best Celebration

It’s that special time of year again. Our renowned Trailblazer Awards Gala will once ...

In Crisis: Opioids, Pain, and Patients

While virtually every one of us knows of someone affected, the latest data on ...

Industry Briefs September 2016

Shire and Jennifer Aniston partner on Eyelove Eyelove has emerged after the partnership between ...

Healthcare Watch September 2016

Medical Devices: Augmented Reality in the OR Leica Microsystems is using the augmented reality ...

Framing Adherence

I tried the Bonobos shopping experience, looking to get a lightweight blazer for a ...

Navigating the Video Funnel

There’s no denying that video marketing is hot right now and a great way ...

Being All You Can Be

I recall growing up and hearing the television commercial ads for the U.S. Army ...

Bring Broader Insight and Wisdom to Your Brand

Recently I saw a documentary called: The Music of Strangers: Yo-Yo Ma and the ...

Surprise, Awareness, Adjustment—And Patients First

I remember the day in 1986 like it was yesterday: The public relations community ...