The New Health Frontier: It’s Partnered—and Personal

Pharmaceutical. The word itself is fraught with subjective inference. As a society we project ...

Disruptive Delivery Technology Partnerships

Pharmaceutical companies are racing to develop promising new biologic treatments for a multitude of ...

Your Job is Hard. And Maybe—Just Maybe—Your Agencies Made it Harder

In case you haven’t thought about it, the average length of a client-agency relationship ...

Industry Briefs November 2016

Deep Cuts Rock Novo Nordisk as CEO Steps Down One thousand cuts to staff ...

How Brave Are You?

Brand managers today have a tough job—and it results in many sleepless nights. After ...

Healthcare Watch November 2016

Doctor Docs: Medical Apps Fail Physicians in China Physicians in China are looking at ...

Just How Effective Are DTC Ads?

Only 7% of consumer respondents were motivated to talk to their physician about a ...

Eyes on the Bottom Line

Healthcare costs affect all of us, both personally and professionally. With the steady drumbeat ...

Pharma and Patient Conferences: Making Participation More Meaningful

We’ve all attended patient conferences on behalf of our organizations—as sponsors and exhibitors in ...