The New Health Frontier: It’s Partnered—and Personal

Pharmaceutical. The word itself is fraught with subjective inference. As a society we project ...

Disruptive Delivery Technology Partnerships

Pharmaceutical companies are racing to develop promising new biologic treatments for a multitude of ...

Could This Work for Pharma? Inspiration from Outside Industries

Could this work for pharma? It is a question that any marketer in our ...

How Brave Are You?

Brand managers today have a tough job—and it results in many sleepless nights. After ...

Your Job is Hard. And Maybe—Just Maybe—Your Agencies Made it Harder

In case you haven’t thought about it, the average length of a client-agency relationship ...

Industry Briefs November 2016

Deep Cuts Rock Novo Nordisk as CEO Steps Down One thousand cuts to staff ...

Doing Business with People You Like: Why Patient Centricity is Not Charity

One of the biggest myths about patient centricity is to think of it as ...

Healthcare Watch November 2016

Doctor Docs: Medical Apps Fail Physicians in China Physicians in China are looking at ...

Drive Innovation in Medical Devices

As healthcare marketers, we need to understand the idea that the future of business ...

Pharma and Patient Conferences: Making Participation More Meaningful

We’ve all attended patient conferences on behalf of our organizations—as sponsors and exhibitors in ...

Just How Effective Are DTC Ads?

Only 7% of consumer respondents were motivated to talk to their physician about a ...