November
Five Inconvenient Truths That Can Make or Break a Product Launch
Launching new pharma products can result in many sleepless nights, leaving launch teams wondering, ...
The New Health Frontier: It’s Partnered—and Personal
Pharmaceutical. The word itself is fraught with subjective inference. As a society we project ...
Disruptive Delivery Technology Partnerships
Pharmaceutical companies are racing to develop promising new biologic treatments for a multitude of ...
Could This Work for Pharma? Inspiration from Outside Industries
Could this work for pharma? It is a question that any marketer in our ...
Industry Briefs November 2016
Deep Cuts Rock Novo Nordisk as CEO Steps Down One thousand cuts to staff ...
How Brave Are You?
Brand managers today have a tough job—and it results in many sleepless nights. After ...
Your Job is Hard. And Maybe—Just Maybe—Your Agencies Made it Harder
In case you haven’t thought about it, the average length of a client-agency relationship ...
Healthcare Watch November 2016
Doctor Docs: Medical Apps Fail Physicians in China Physicians in China are looking at ...
Doing Business with People You Like: Why Patient Centricity is Not Charity
One of the biggest myths about patient centricity is to think of it as ...
Pharmaceutical Control is Shifting Again—Now it’s Health Systems in Charge!
My medical career has moved in line with the shift in prescription control. As ...
Drive Innovation in Medical Devices
As healthcare marketers, we need to understand the idea that the future of business ...
Just How Effective Are DTC Ads?
Only 7% of consumer respondents were motivated to talk to their physician about a ...
Pharma and Patient Conferences: Making Participation More Meaningful
We’ve all attended patient conferences on behalf of our organizations—as sponsors and exhibitors in ...
