Is the Consumer Still King?
Thirty years ago, medical marketing history was made with the launch of the first ...
Partnership Strategies With Orphan Disease Advocacy Groups
“Orphan” is a very accurate descriptor of the abandonment and despair that haunts many ...
Report from HIMSS: Streamlining is Happening
HIMSS 2016, the largest IT conference in the industry, was once again a bellwether ...
Today’s Connected Female Consumer—Go Mobile First
We all know that the mobile device is important to reach our target audiences—and ...
12 New Ways to Help Patients Adhere to Treatment
We have all heard the numbers. Medication nonadherence can cost the healthcare industry billions ...
Healthcare Watch April 2016
Med Device: Neurological Disease Detected by “Mini-brains” Mini-brains are clumps of neurons and cells ...
Industry Briefs April 2016
UNICEF Joins 2016 Young Lions Health Award Now in its second year, 2016 ...
Beer Baths for All That Ales You
What if a tub full of your choice beer could leave you relaxed and ...
The Urgent Search for a Vaccine
The recent outbreak of the Zika virus in South America—which began in Brazil in ...
The Changing Face of Medical Device Sales—Selling Beyond the OR
Picture the stereotypical medical device sales rep of the past. He was athletic and ...
Movers and Shakers April 2016
“Father of DNA” Join Inovio’s Board of Directors Inovio Pharmaceuticals announced the appointment of ...
My Other Life with Kendra Fanara
PM360 recently spoke to Kendra Fanara, Product Director, NA Marketing at Johnson & Johnson, ...
