• Is the Consumer Still King?

    Feature Articlesby on April 15th, 2016

    Thirty years ago, medical marketing history was made with the launch of the first direct-to-consumer (DTC) TV advertising campaign for Marion Merrell Dow’s Seldane. On the heels of the prescription antihistamine’s blockbuster success, medical marketers’ eyes opened suddenly to the possibility of engaging consumers directly to “ask your doctor” about an Rx drug choice. Armed […]

  • Today’s Connected Female Consumer—Go Mobile First

    by on April 15th, 2016

    We all know that the mobile device is important to reach our target audiences—and the penetration is staggering. Then why are brands not shifting enough money to solid long-term strategies for mobile initiatives directed towards women, the key purchasing influencer and the CEO of the family? Even digital brand plans still do not capitalize on […]

  • Report from HIMSS: Streamlining is Happening

    EMR/EHR Connectionsby on April 15th, 2016

    HIMSS 2016, the largest IT conference in the industry, was once again a bellwether of what happened, what’s happening, and what’s about to happen. This year it reminded me of the aftermath of Y2K—the chaos and anxiety have subsided somewhat, and now we’re trying to figure out what happens next. Of course some of the […]

  • Partnership Strategies With Orphan Disease Advocacy Groups

    Authentic Patient Voiceby on April 15th, 2016

    “Orphan” is a very accurate descriptor of the abandonment and despair that haunts many people living with rare diseases. But many of these extraordinary individuals find the strength to build their own support networks that help manage their disease and improve their overall quality of life. That’s why patient advocacy groups are necessary and important […]

  • Beer Baths for All That Ales You

    LifeStyleby on April 15th, 2016

    What if a tub full of your choice beer could leave you relaxed and refreshed without the hangover? It soon can with the arrival of “hops spas” in America. Europeans took booze out of the bar and into the spa long ago, bathing in wine, bourbon, tequila, and hops mixtures to rejuvenate their skin. The […]

  • Industry Briefs April 2016

    Industry Briefsby on April 15th, 2016

      UNICEF Joins 2016 Young Lions Health Award Now in its second year, 2016 Young Lions, a part of the Lions Health Festival and Awards held in Cannes, France from June 18-19, will team up with UNICEF. This year’s competitors will task pharmaceutical marketers with designing a marketing toolkit using a digital activation, print ad, […]

  • Healthcare Watch April 2016

    Healthcare Watchby on April 15th, 2016

    Med Device: Neurological Disease Detected by “Mini-brains” Mini-brains are clumps of neurons and cells that are found in the human brain and engineered for testing drugs. These brain cells develop over the course of eight weeks and are about the size of a fly. However, the artificial brains could have a very large impact in […]

  • When Angels Invest

    Guest Commentaryby on April 15th, 2016

    As an investor and advocate for healthcare innovation, the last 5 to 10 years have been extremely exciting, especially with respect to the healthcare, technology, and life sciences sectors. In fact, several may argue that this time frame has nurtured some of the most promising early-stage startup companies, and has thus afforded some of the […]

  • 12 New Ways to Help Patients Adhere to Treatment

    Feature Articlesby on April 15th, 2016

    We have all heard the numbers. Medication nonadherence can cost the healthcare industry billions of dollars ($337 billion in 2013 to be exact, according to Express Scripts). The pharmaceutical industry also loses—$188 billion annually, according to a 2012 Capgemini report. And often the patient loses. Studies have shown that poor adherence: Results in 33% to […]

  • Improve Your Travel Experience

    TechKnowby on April 15th, 2016

    Constant business travelers may have their routine down pat, but new technology is helping to make life easier for people used to living out of a suitcase. And that starts with a new kind of suitcase, but it doesn’t end there. Travelers can now also better cope with hotel bathrooms that have limited counter space, […]

  • Do Your Innovations Warrant Funding?

    Publisher's Messageby on April 15th, 2016

    Finding funding for your startup is a complicated process. According to Jeff Meehan and Dan Gilman, authors of our cover story, Funding Your Business: What Startups Need to Know, getting funding requires truly hard work. Both authors, who recently got their own startups up and running, offer pointers and direction to help you understand the […]

  • Off-Label Promotion Versus “Not on the Label”

    Physician POVby on April 15th, 2016

    It continues to become increasingly more difficult for pharmaceutical companies to use field-based representatives to educate physicians about their products. Reasons are multifactorial and include physician time demands, negative media attention to the industry, and restrictive policies by some larger practices. However, one important factor is that some physicians may have seen a substantial decrease […]

  • My Other Life with Kendra Fanara

    My Other Lifeby on April 15th, 2016

    PM360 recently spoke to Kendra Fanara, Product Director, NA Marketing at Johnson & Johnson, about her poker face. PM360: I hear you enjoy playing Texas Hold’em poker. Yes, it’s true. I’m a huge fan of the game. Funny enough, when I first started playing I had a strong disliking for it, but as I got […]

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