Is the Consumer Still King?

Thirty years ago, medical marketing history was made with the launch of the first ...

Today’s Connected Female Consumer—Go Mobile First

We all know that the mobile device is important to reach our target audiences—and ...

Report from HIMSS: Streamlining is Happening

HIMSS 2016, the largest IT conference in the industry, was once again a bellwether ...

Partnership Strategies With Orphan Disease Advocacy Groups

“Orphan” is a very accurate descriptor of the abandonment and despair that haunts many ...

Beer Baths for All That Ales You

What if a tub full of your choice beer could leave you relaxed and ...

Industry Briefs April 2016

  UNICEF Joins 2016 Young Lions Health Award Now in its second year, 2016 ...

Healthcare Watch April 2016

Med Device: Neurological Disease Detected by “Mini-brains” Mini-brains are clumps of neurons and cells ...

When Angels Invest

As an investor and advocate for healthcare innovation, the last 5 to 10 years ...

12 New Ways to Help Patients Adhere to Treatment

We have all heard the numbers. Medication nonadherence can cost the healthcare industry billions ...

Improve Your Travel Experience

Constant business travelers may have their routine down pat, but new technology is helping ...

Do Your Innovations Warrant Funding?

Finding funding for your startup is a complicated process. According to Jeff Meehan and ...

Off-Label Promotion Versus “Not on the Label”

It continues to become increasingly more difficult for pharmaceutical companies to use field-based representatives ...

My Other Life with Kendra Fanara

PM360 recently spoke to Kendra Fanara, Product Director, NA Marketing at Johnson & Johnson, ...