Jay Carter 
Rethinking the Launch—Don’t Fall into the Recent Trend of Underwhelming Results
Here’s the fact: since the pandemic, launch revenues in pharma have declined. Doesn’t matter ...
Old School or New School—Marketing Inspiration Can Come From Any Direction
The important (and fun!) thing about marketing pharmaceutical products is not grand strategies or ...
Pairing Wines with Turkey
Happy November! The annual challenge to find something nice but inexpensive to pair with ...
Where Ya From, Part Deux—Châteauneuf-du-Pape
Last time I shared some wonderful wines at lower prices than the Grand Cru ...
Where Ya From?
The little village in Michigan where I grew up—and live today—has two stoplights and ...
Keep the Celebrations Going with Sparkling Wines!
New Year’s Day is close at hand as I write this column—and there’s every ...
Summer’s King of Wines!
Happy summer! For this column, I wanted to take on a very difficult task. ...
Spring is coming. Break out the Whites!
I’ve been writing this column for a couple of years now, and I found ...
Countdown to 90+ Point Wines You’ll Love
I’ve been writing this column for a couple of years now, and I found ...
Calling on the Bullpen
I write this column only two days after the stunning Chicago Cubs World Series ...
Three Independent Agencies Prove Collaboration is Possible at SXSW 2016
As the leaders of three prominent independent healthcare agencies, we have tired over the ...
