Populus Media Inc., a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach, its physician-facing virtual care channel. The rebranding reflects the company’s broader data-driven product line built to empower pharmaceutical brands with the tools to bolster brand awareness and leverage new virtual tactics for acquiring, activating, and educating patients.
Concurrent with the announcement, the company also launched its new corporate website www.populushealthtech.com.
Populus has been transforming the pharma marketing industry through its virtual care marketing solutions since its platform launch in early 2020. The company’s Virtual Care Media (VCM) platform enables pharma and CPG brands to engage with targeted patient populations by providing educational and other highly relevant, sponsored content across a large and diversified network of telehealth and digital portal partners.
Through its Custom Care offering, Populus also provides patients direct access to a virtual care consultation when proactively searching for healthcare information online, shortening the path from therapy discovery to receiving a prescription when medically appropriate.
“The Populus team is excited to forge ahead as Populus Health Technologies. We have so many compelling opportunities in front of us and we’re focused on empowering our growing roster of clients with innovative digital tools and channels. Healthcare marketing is rapidly expanding into the digital and virtual care environments and we are well positioned after three years of pioneering work in this space,” said Paul Theisen, the company’s Chief Executive Officer.
Stu Klein, a 25-year healthcare marketing veteran and consultant to Populus added, “The continued projected growth of telehealth as a treatment option provides marketers with a unique opportunity to reach and educate millions of patients. The Populus Health Technologies platform is industry-leading and has proven to be highly complementary to more established marketing initiatives to drive brand growth.”
The launch of HCP Reach is a natural extension of the Populus platform and offers marketers a new channel to engage healthcare professionals within their virtual care workflow. Tested and optimized extensively following its soft launch in 2022, HCP Reach is garnering interest from a wide range of brands across many condition categories.
