Mark Bard Mark Bard

Mark Bard is Co-founder of jumpRx. With more than 15 years industry experience, Mark is an internationally recognized expert on topics including the Internet and the healthcare system, new media, health information technology trends, mobile, social, and pharmaceutical sales and marketing.

Specialty Medication and the Pain of Prior Authorization

The impact—and volume—of prior authorizations required for specialty prescriptions in the U.S. has increased ...

A Love-Hate Relationship: Digital and the Sales Force

Is the growth of digital channels a good thing for reps seeking to engage ...

When the “Digital Physician” is Just the…Physician

As an industry, we continue to talk about “digital” as a unique channel as ...