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June’s 4th Annual Digital Pharma West brought together Directors from Digital, Multi-Channel, Mobile, Social Media, eBusiness and eMarketing departments as well as brand and product managers from 104 different organizations to share insights into the latest cutting edge digital strategy and practical marketplace application.

This meeting featured over 34 one-of-a-kind sessions, panel discussions, an interactive workshop and the successful inaugural ePatient and Healthcare Activist Summit.

Presentations included:
Janssen Pharmaceuticals: Doing Right by the Customer: Creating Good Customer Experiences in Digital Channels
Cisco Systems: Business Has Gone Social: How Cisco Engages with the Social Customer
GlaxoSmithKline: Industrializing Multi-Channel Launches in a Global Pharmaceutical Company
Pfizer: Specialist Reach and Engagement: The Value of Virtual Congress Platforms
Merck: The Future of Targeted Email Marketing: A Strategic Overview
Sanofi: Australia A World Class Product Launch in Six Months—An International Multi-Channel Marketing Case Study

Look out for these upcoming Digital Pharma Series events:
7th Digital Pharma East, October 15 to 18, Philadelphia, PA
2nd Digital Pharma Sales, November 12 to 13, Princeton, NJ
6th Digital Pharma Europe, March 4 to 6, Bayer Pharma AG Headquarters, Berlin

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