Talk to any pharma marketer today and you’re bound to hear one word more often than any other: Change—big change. We all know it’s happening—sometimes so fast, it boggles the mind. In this issue, PM360 highlights the changes in the key influencers who directly affect product usage in “Decision-Makers and a Dynamic Marketplace: Who and What Are Leading Today’s Marketing Power Shift.”

According to the authors “…with multiple forces acting on product use—physician opinion and recommendation, patient desire for best practice care, and payer emphasis on cost containment—companies must reaffirm their place in the conversation as educators and providers of critical scientific data that speaks to quality patient care.” Read about the key influencers and how companies are leveraging technologies to drive communication and foster relationships among them—all focused on providing a win-win for the patient.

Big change can sometimes hinge on one important quality. For Trendsetter Fred Hassan, Chairman at Bausch + Lomb and Managing Director at Warburg Pincus, that one quality is attitude. Read about this living legend’s six corporate turnarounds; his new book, Reinvent, A Leader’s Playbook for Serial Success; his formula for continued success and his deep desire to see others achieve new heights. Fred Hassan states,” …people should believe in themselves, and that, in fact, they can do a lot more than what they could’ve imagined if they really go after it.”

And we, at PM360 also have news to share. Ena Singh, Director, Medical Affairs–Inflammation at Pfizer, is now a member of our Editorial Advisory Board. Welcome aboard, Ena!

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