Kevin Krim Kevin Krim

Kevin Krim is President and CEO of EDO, Inc., an advertising data, measurement, and analytics software company. Prior to joining EDO, Kevin was the General Manager & SVP of CNBC Digital and previously held leadership positions at Bloomberg, Yahoo, and LookSmart. Kevin is proudly the Co-founder and Chairman of the non-profit Lulu & Leo Fund and its flagship Choose Creativity initiative.

Leveraging TV as a Performance Channel for Pharma Advertising

Next time you’re in the doctor’s office, turn your attention to what’s playing on ...