Rick Bruner Rick Bruner

Rick Bruner is Head of Insights and Analytics at Standard Media Index. Rick has been a leader in the world of advertising analytics for more than 20 years. He ran research and product teams at DoubleClick, Google, MTV Networks, Marketing Evolution, and Viant. In addition to his role at Standard Media Index, a leading source of intelligence on advertising spending and pricing, he is also Vice Chair for the U.S. of I-COM, a global forum for marketing science.

Pharma Ad Spend Is Shifting—What it Means for Marketers

Pharma ad spend soared in 2021 as marketers ramped up to meet consumer concerns. ...