Laura Grover Laura Grover

Laura Grover is SVP, Head of Client Solutions at TV measurement and analytics software company EDO. She has nearly two decades of media and measurement experience, working alongside leading publishers, brands, and agencies on consumers’ cross-device behaviors to inform marketing and product strategies. Prior to EDO, Laura led the U.S. Business Intelligence and Marketing Sciences teams at media agency Initiative.

The Top-Performing OTC and Rx Pharma Ads Generated 56 Million Searches in 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV ...

Laura Grover
Laura Grover
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