Janet Winkler 
Five Inconvenient Truths That Can Make or Break a Product Launch
Launching new pharma products can result in many sleepless nights, leaving launch teams wondering, ...
Data: From Killjoy to Creative Elixir
Here’s a surefire way to crush the creative spirit? Say things like, “That’s a ...
Branding in the World of The 21st Century Human
My last post raised the 21st Century Human. Essentially, we’re different. Old and young. ...
The 21st Century Human
Shockingly, we’re different. It’s hard to imagine humans changing as rapidly as we’re seeing, ...
Acts that Bring a Brand’s Purpose to Life
Brand Experience is all of the touch points that drive how a customer experiences your ...
How Your Brand Behaves
Have you ever posted a bad review? A negative experience? A glowing endorsement? Of ...
Caution! Extreme Expectations are the New Norm
I barely remember the moon landing, but I remember when and where I was ...
A Career in Advertising: Why?
I’ve circled the advertising world for my whole career—starting in brand management then starting ...
The Real CMO at the Epicenter of Power
No, it’s not the Chief Marketing Officer, but the Chief Medical Officer. But I’m ...
Fitbits and YoYos
Will “quantified self” change human behavior? It’s an important question in healthcare since it’s ...
Get Passionate & Brave with Social
Embracing social doesn’t start with “create a Facebook page for our brand” or “we ...
Isolating Moments to Create Meaningful Experiences
In the 80s I worked on the launch of Liquid Tide, the first liquid ...
