Articles posted by Brian Fox

Brian Fox

Brian Fox is Senior Partner at McKinsey & Company. Brian guides healthcare companies as they seek ways to improve profitability and grow, often through innovative product launch, marketing, sales, and market access initiatives.

2016
Feature Articles
Marketing Strategy
November
Slideshow

Five Inconvenient Truths That Can Make or Break a Product Launch

Launching new pharma products can result in many sleepless nights, leaving launch teams wondering, ...

Janet Winkler November 23, 2016

Brian Fox November 23, 2016

Brian Fox

Five Inconvenient Truths That Can Make or Break a Product Launch

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