4 Ways Pharmaceutical Reps Can Unlock the Power of EHRs

Electronic health records (EHRs), now used by 83% of office-based physicians1 present both opportunities ...

Industry Briefs October 2016

Controversy Surrounding Mylan’s EpiPen Heather Bresch, CEO of Mylan, testified before the U.S. House ...

Unforgettable: The 8th Annual Trailblazer Awards Gala

The evening of September 23rd was a quite a beautiful, memorable night as PM360 ...

Specialty Pharmacies: A Growing Channel for Better Patient Outcomes

The American Pharmacists’ Association notes that “with specialty-trained pharmacists as part of the collaborative ...

Remembering the Humanity in What We Do

Many of us were drawn to the healthcare industry because of the potential to ...

Healthcare Watch October 2016

Doctor Docs: The U.S. Calls for More Public Info In conjunction with the UN’s ...

Surviving the Shift to Bundled Payments

Whether we like it or not, bundled payments are here. With this shift comes ...

The Stars for Healthcare Partnerships are Aligning!

It doesn’t take a marketing and sales genius to know that your bottom line ...

We Interrupt this Program

“Advertisements now are so numerous that they are very negligently perused.” 2016? Not even ...

Multichannel Content Marketing and The Art of Storytelling

As marketers, we understand that marketing is firmly rooted in the art of storytelling. ...

It’s Time to Get Personal

The terms “segmentation” and “personalization” are often used interchangeably, but they are not synonymous. ...

The 3D Revolution

3D printing is perhaps one of the most revolutionary breakthroughs in science and technology. ...

Movers and Shakers October 2016

Finn Partners Adds New Senior Counsel One of the most skilled storytellers in the ...