• Unforgettable: The 8th Annual Trailblazer Awards Gala

    Publisher's Message by on October 31st, 2016

    The evening of September 23rd was a quite a beautiful, memorable night as PM360 once again rolled out the red carpet for the extraordinary industry award winners and celebrants of our 8th Annual Trailblazer Awards Gala—all decked out in their finest—and NYC’s Gotham Hall began to fill. And fill. Simply put, the stunning hall sold […]

  • Industry Briefs October 2016

    Industry Briefs by and on October 31st, 2016

    Controversy Surrounding Mylan’s EpiPen Heather Bresch, CEO of Mylan, testified before the U.S. House Committee in late September to address the price hike of the EpiPen. Criticism from the public and lawmakers surrounding Mylan epinephrine injectors reached an all-time high in August. Since acquiring the EpiPen in 2007, Mylan raised the price of a two-pack […]

  • 4 Ways Pharmaceutical Reps Can Unlock the Power of EHRs

    Guest Commentary by on October 31st, 2016

    Electronic health records (EHRs), now used by 83% of office-based physicians1 present both opportunities and challenges for pharmaceutical manufacturers. These issues primarily exist because there are 700 different EHRs enabled for ePrescribing2 and because of their software, industry standards and regulations are constantly evolving. It is difficult for pharmaceutical reps to manage this dynamic environment […]

  • The Stars for Healthcare Partnerships are Aligning!

    Physician POV by on October 31st, 2016

    It doesn’t take a marketing and sales genius to know that your bottom line improves if you can improve patients’ adherence to treatment. Drugs work better when patients take them, and drugs that work better will sell better—not to mention adherence rates are directly proportional to refill rates or something very close to that. There’s […]

  • Surviving the Shift to Bundled Payments

    Medical Device Marketing by on October 31st, 2016

    Whether we like it or not, bundled payments are here. With this shift comes both challenges and opportunities for medical device companies. By their very nature, most medical device companies are engineering and marketing focused. We develop cool widgets and sell them to surgeons. But, there is a new reality. The healthcare landscape is changing […]

  • Healthcare Watch October 2016

    Healthcare Watch by on October 31st, 2016

    Doctor Docs: The U.S. Calls for More Public Info In conjunction with the UN’s demand for transparency regarding drug development prices, the U.S. Department of Health issued a rule that it will require scientists and companies to publicly disclose additional details on more of their medical research studies, regardless of study results. The new rule […]

  • Remembering the Humanity in What We Do

    E-Source by on October 31st, 2016

    Many of us were drawn to the healthcare industry because of the potential to make a difference—but sometimes, the work can get in the way of the mission. We can get so deep into the day-to-day that we forget about the purpose behind it. Twenty years ago, my career began with the launch of Teva’s […]

  • Specialty Pharmacies: A Growing Channel for Better Patient Outcomes

    EMR/EHR Connections by on October 31st, 2016

    The American Pharmacists’ Association notes that “with specialty-trained pharmacists as part of the collaborative care team, enhanced patient satisfaction has been documented with fewer complications in drug treatment; improved laboratory monitoring; reductions in unnecessary medications; and shorter hospital stays resulting in lower treatment costs.” Specialty pharmacy is a growing channel for biologics and other specialty […]

  • We Interrupt this Program

    Brand Slam by on October 31st, 2016

    “Advertisements now are so numerous that they are very negligently perused.” 2016? Not even close: 1759. Dr. Samuel Johnson, an influential British author was referring to the explosion of personal classified ads—an explosion so monstrous that it resulted in great difficulty in getting people’s attention to read any one specific ad. Sound familiar? Today we […]

  • What’s New in Mobile?

    TechKnow by on October 31st, 2016

    Tech companies are constantly trying to up their game when it comes to the latest new smartphones. Sometimes that results in just modest improvements and other times it means entirely new features. And in the case of Samsung’s Galaxy Note 7, it unintentionally lead to a phone with a battery that randomly catches fire—not something […]

  • My Other Life with Steve Zlotnick

    My Other Life by on October 31st, 2016

    PM360 recently spoke to Steve Zlotnick, PharmD, Principal Medical Science Liaison, Immunology at Genentech, about expanding his global reach with ham radio. PM360: How did you get started with amateur radio? My dad was an electrical engineer and I was always involved with electronics as a kid. I used to fix old radios and got […]

  • Movers and Shakers October 2016

    Movers & Shakers by on October 31st, 2016

    Finn Partners Adds New Senior Counsel One of the most skilled storytellers in the broadcast industry, Award-winning journalist John Seigenthaler recently joined Finn Partners. He is well known as a journalist for NBC, as anchor of NBC Nightly News Weekend Edition and Special Correspondent news anchor and has appeared on many news media, including Meet […]

  • The 3D Revolution

    LifeStyle by on October 31st, 2016

    3D printing is perhaps one of the most revolutionary breakthroughs in science and technology. The industry’s effects have spanned the fields of healthcare, art, economy, environment—even space travel. From artificial blood vessels, to condensed milk, to a prosthetic for your dog or grandma, below are some of the most amazing areas in which 3D printing […]

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