Kate Perry 
The ABCs of BCTs
The headline of this article may be reminiscent of alphabet soup. Health psychologists and ...
Caring for the Caregivers
Caregivers are significant players in the healthcare ecosystem and, for many individuals, a necessary ...
Calls Keep Patients on Track
Living with a long-term health condition demands patients engage in a range of self-management ...
Make Patient Support Social—Online and Off
The management of chronic disease has seen healthcare move out of more traditional hospital ...
Digital Health Interventions: Efficacy and Usability are Key
Digital health interventions (DHIs) are an established part of the healthcare landscape and are ...
Supporting Patients to Become Effective Self-Managers
Chances are you are already somewhat familiar with the term “disease self-management.” Its use ...
All in the Game? Tag—You’re It!
The notion of gamification is gaining traction in healthcare as pharma looks for creative ...
It’s Time to Get Personal
The terms “segmentation” and “personalization” are often used interchangeably, but they are not synonymous. ...
Can Dynamic Visual Models Lead to Better Treatment Adherence?
How can pharma marketers help reinforce clear, interactive communication across a patient population? Health ...
Supporting Treatment Adherence in Rare Disease
Living with a rare disease presents multiple challenges to patients and their families, including ...
