Rick Ratliff Rick Ratliff

Rick Ratliff is President and Chief Commercial Officer at ConnectiveRx. Rick heads ConnectiveRx, a company that connects prescribers, pharmacists, and consumers to simplify how people get and stay on medications by providing information, savings, and access to medications people need.

Connecting the Dots from Engagement to Adherence

An expanding focus on patient engagement is an important component of the pharma industry’s ...

Boost Medication Adherence Via the EHR

Brand managers’ efforts to improve medication adherence are typically anchored by copay support programming, ...

Reduce Patient Out-of-Pocket Costs

There seems to be a never-ending stream of new tools designed to boost medication ...

Introducing The Connective Medication Journey

The late U.S. Surgeon General C. Everett Koop, MD, brilliantly encapsulated the urgency of ...

Specialty Pharmacies: A Growing Channel for Better Patient Outcomes

The American Pharmacists’ Association notes that “with specialty-trained pharmacists as part of the collaborative ...

The Gap in Our Attention to the Gaps in Care

While gaps in care can be defined in many ways, we mean the difference ...

Patient Portal Power

Why have patient portals become such a major topic of interest? It isn’t just ...