The 4 P’s of Product, Place, Price, and Promotion have been the mainstays of ...
As managers we would like to think we are always able to identify and ...
The foundation of quality medical care is science. The new techniques, devices, and ...
Throughout the medical device industry, physicians are used to teach and train fellow physicians ...
The rules for healthcare delivery and payment have changed in the United States. Even ...
Whether we like it or not, bundled payments are here. With this shift comes ...
Picture the stereotypical medical device sales rep of the past. He was athletic and ...