Anthony Troncale Anthony Troncale

Anthony Troncale, PA, MHS, MBA is VP, Global Medical Education at K2M, Inc. Anthony brings 20 years experience to K2M, a spinal device company. 

Shifting Away from the 4 P’s of Marketing

The 4 P’s of Product, Place, Price, and Promotion have been the mainstays of ...

Managing Your “B’s”

As managers we would like to think we are always able to identify and ...

Selling on Science

  The foundation of quality medical care is science. The new techniques, devices, and ...

Physician-Industry Collaboration: How to Maintain Compliance

Throughout the medical device industry, physicians are used to teach and train fellow physicians ...

Medical Device Innovation in the Post-ACA World

The rules for healthcare delivery and payment have changed in the United States. Even ...

Surviving the Shift to Bundled Payments

Whether we like it or not, bundled payments are here. With this shift comes ...

The Changing Face of Medical Device Sales—Selling Beyond the OR

Picture the stereotypical medical device sales rep of the past. He was athletic and ...