Faruk Capan 
Phishing Scams and Cybersecurity: The Good and Bad of AI
It is no secret artificial intelligence (AI) has become increasingly powerful and more widely ...
Take Two Apps and Call Me in the Morning
Are digital therapeutics “the next big thing”? When MIT Technology Review asks “Can ‘Digital ...
The AI Revolution is Underway!
We’ve talked about modernizing pharma marketing for a long time. We’re all constantly striving ...
Futuristic—But Realistic
Futuristic technology is good for headlines. Every trendspotter in the game loves to talk ...
How Trends Help Us Innovate in Uncertain Times
In my last column, I discussed the importance of continuing to innovate in times ...
Leading Innovation During Times of Rapid Change
Welcome to 2017—a new year, and a new administration in Washington. What does it ...
Remembering the Humanity in What We Do
Many of us were drawn to the healthcare industry because of the potential to ...
Great Science = Great Marketing
In our industry, science is all around us. But it is a science that ...
Can a Moonshot Cure Cancer…and Pharma’s Reputation?
Vice President Biden’s “moonshot” to cure cancer has been getting headlines since he first ...
The Changing Landscape of the Agency World
Over the past two decades, digital marketing and digital agencies have moved from a ...
Pharma’s Big Challenge: Digital Transformation
Every year, new business trends, fads and buzzwords arise—in management, marketing, pharmaceuticals and all ...
Hacking Motivation Through Gamification
As mobile devices pull our attention in ever more directions, marketers are pressed to ...
Weaving Your Brand Tapestry in 2015
My colleague Boris spoke recently in these pages about the importance of seeing your ...
