Faruk Capan Faruk Capan

Faruk Capan is Chief Executive Officer at EVERSANA INTOUCH and Chief Innovation Officer at EVERSANA. Faruk leads the EVERSANA INTOUCH agency team of more than 1,800 employees to drive next-generation ideas and strategies for clients across the pharmaceutical and life science industries. He is a graduate of Marmara University and holds a Master of Business Administration from the University of Central Missouri.

Phishing Scams and Cybersecurity: The Good and Bad of AI

It is no secret artificial intelligence (AI) has become increasingly powerful and more widely ...

Take Two Apps and Call Me in the Morning

Are digital therapeutics “the next big thing”? When MIT Technology Review asks “Can ‘Digital ...

The AI Revolution is Underway!

We’ve talked about modernizing pharma marketing for a long time. We’re all constantly striving ...

Futuristic—But Realistic

Futuristic technology is good for headlines. Every trendspotter in the game loves to talk ...

How Trends Help Us Innovate in Uncertain Times

In my last column, I discussed the importance of continuing to innovate in times ...

Leading Innovation During Times of Rapid Change

Welcome to 2017—a new year, and a new administration in Washington. What does it ...

Remembering the Humanity in What We Do

Many of us were drawn to the healthcare industry because of the potential to ...

Great Science = Great Marketing

In our industry, science is all around us. But it is a science that ...

Can a Moonshot Cure Cancer…and Pharma’s Reputation?

Vice President Biden’s “moonshot” to cure cancer has been getting headlines since he first ...

The Changing Landscape of the Agency World

Over the past two decades, digital marketing and digital agencies have moved from a ...

Pharma’s Big Challenge: Digital Transformation

Every year, new business trends, fads and buzzwords arise—in management, marketing, pharmaceuticals and all ...

Hacking Motivation Through Gamification

As mobile devices pull our attention in ever more directions, marketers are pressed to ...

Weaving Your Brand Tapestry in 2015

My colleague Boris spoke recently in these pages about the importance of seeing your ...