Ilyssa Levins Ilyssa Levins

Ilyssa Levins is President and Founder of Center for Communication Compliance (CCC). Ilyssa helps manufacturers and their promotional agencies save time, money and manage risk, when promoting drugs and devices. She combines her regulatory compliance, marketing communications, and change management expertise to help clients achieve their goals.

Looking Back to Move Forward

Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...

Digital Innovation Arrives at City Subways

While commuting on the New York City mass transit system, my attention is inevitably ...

The Impact of Mindset on Regulatory Compliance Efficiency

Trust is key for innovation, competitive advantage, and efficiency when working across countries, departments, ...

Promotional Review Teams—Getting it Right

The 4th Promotional Review Committee Compliance & Best Practices, sponsored by ExL, was chock ...

The Mechanics and the Mindset for Mobile App Success

A graveyard full of well-intentioned apps litter tablets and smartphones. The reason: Apps often ...

Surprise, Awareness, Adjustment—And Patients First

I remember the day in 1986 like it was yesterday: The public relations community ...

Regulatory and Innovation: It’s Possible

Can ad/promo regulatory professionals be innovative thinkers? Some have argued that these two terms ...

How to Apply Objection-Handling to Drug Price Complaint

Every sales and marketing professional is familiar with the term objection-handling, which is used ...

Imagining an Unimagined World

A quote by futurist Jamais Cascio struck me as highly relevant to our industry. ...

Sell With Confidence—And in Compliance

Imagine a compliance program that ensures sales representatives know what to do or say ...

Increase Internal ROI for Digital Tactics

When promotional review teams partner with marketing professionals early in the development of digital ...

Compliance is a Balancing Act—And Completely Achievable

Due to the central role that promotional regulatory compliance plays in the success of ...

Marketing Effectiveness for Rich Digital Media in a Compliant Culture

Today healthcare professionals, patients and general consumers demand access to health information on the ...

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