• Promotional Review Teams—Getting it Right

    Compliance Center by on January 18th, 2017

    The 4th Promotional Review Committee Compliance & Best Practices, sponsored by ExL, was chock full of information designed to improve the effectiveness and efficiency of promotional review committees. The event, moderated by John Marcus, Associate Director, Regulatory Affairs at AbbVie, and Rebecca Rivera Torres, MS, RD, CSSD, Senior Promotional Review Associate at United Therapeutics, tackled […]

  • The Mechanics and the Mindset for Mobile App Success

    Compliance Center by on November 23rd, 2016

    A graveyard full of well-intentioned apps litter tablets and smartphones. The reason: Apps often fail to engage their audience (healthcare professional and patient) at scale and over time. As a result, most apps are used briefly and deleted, or there is poor download and app engagement. That is the stark reality facing marketing professionals and […]

  • Surprise, Awareness, Adjustment—And Patients First

    Compliance Center by on September 15th, 2016

    I remember the day in 1986 like it was yesterday: The public relations community was all abuzz about a regulatory letter issued by the FDA that cited a drug manufacturer’s press materials for promoting one of its products for off-label uses. The letter created shockwaves throughout the drug industry—and the PR world. The Surprise Until […]

  • Regulatory and Innovation: It’s Possible

    Compliance Center by on June 20th, 2016

    Can ad/promo regulatory professionals be innovative thinkers? Some have argued that these two terms are incongruous and that asking a regulator to bring innovation to promotional marketing is paradoxical. While the regulatory function is charged with risk management, this does not prevent these professionals from thinking outside of the proverbial box to help their marketing […]

  • How to Apply Objection-Handling to Drug Price Complaint

    Compliance Center by on March 24th, 2016

    Every sales and marketing professional is familiar with the term objection-handling, which is used when customers respond negatively to an idea or product. In some cases this is due to a lack of knowledge or misperceptions that may drive the objection—or another agenda. During an election time period, objection-handling techniques may be useful because attention […]

  • Imagining an Unimagined World

    Compliance Center by on January 18th, 2016

    A quote by futurist Jamais Cascio struck me as highly relevant to our industry. He likens future thinking to the immune system, saying, “By examining and testing different possible outcomes—potential threats, emerging ideas, exciting opportunities, we strengthen our collective capacity to deal with what really does transpire.” To take this quote one step beyond—we strengthen […]

  • Sell With Confidence—And in Compliance

    Compliance Center by on November 17th, 2015

    Imagine a compliance program that ensures sales representatives know what to do or say with exquisite clarity when facing sensitive situations. One in which reps understand the way new or revised laws and regulations or [promotional] violation letters directly impact their interactions with HCPs. And where compliance support for tricky situations is accessible 24/7. Simply […]

  • Increase Internal ROI for Digital Tactics

    Compliance Center by and on September 16th, 2015

    When promotional review teams partner with marketing professionals early in the development of digital tools, a company greatly enhances its internal ROI. Internal ROI reflects the efficient use of time and money spent internally preparing a digital tactic for use externally. A number of fundamental requirements for promotional review teams when evaluating proposed digital tactics […]

  • Compliance is a Balancing Act—And Completely Achievable

    Compliance Center by on July 17th, 2015

    Due to the central role that promotional regulatory compliance plays in the success of the drug and device industries, I recently attended the DIA’s annual Marketing Pharmaceuticals Meeting. As this meeting continues to be extremely influential in these industries, I pulled five topics from the meeting and included the insights of industry veterans to illustrate […]

  • Marketing Effectiveness for Rich Digital Media in a Compliant Culture

    Compliance Center by on March 12th, 2015

    Today healthcare professionals, patients and general consumers demand access to health information on the Internet and in the doctor’s office that is both engaging and also interactive. So promotional and educational materials for professional or consumer product launches and campaigns must use a vast array of digital content in multiple formats. Thanks to advanced technology […]

  • Want More Innovative Promotional Ideas in 2015?

    Compliance Center by and on November 21st, 2014

    Conventional wisdom holds that the best way to boost a team’s creativity is to unshackle them from constraints. But innovation expert Adam Richardson, in his Harvard Business Review blog post entitled “Boosting Creativity Through Constraints” counters this perspective and uniquely asserts that the best ideas actually come not from thinking outside the box, but from […]

  • Are Drug and Device Companies Ready for Google’s Evolution?

    Compliance Center by and on September 12th, 2014

    The quest for online information nearly always starts with search engines, and Google is the world leader. Changes in its policies and methods impact everyone looking for healthcare information and need to be considered in the context of fair and balanced promotion by drug and medical device companies. So with Google’s launch of a “smarter” […]

  • How to Accelerate Collaboration Around Digital Marketing Initiatives

    Compliance Center by on January 16th, 2014

    Companies need to find innovative approaches to help brands successfully engage in Internet promotion and social media while meeting regulatory promotional requirements. That’s why Commercial and Compliance functions (regulatory, legal, compliance) must work together as partners, not opponents, to achieve market success. Creating a path forward for alignment drives the top and bottom line, leading […]

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