Ilyssa Levins 
Sprint Through Real-Time Promo Review
Agility benefits the entire value chain process, from basic research to clinical development, to ...
Progress Toward an Ethical Mindset
Everyone agrees that industry must move from rules- to values-based decision-making to ensure compliance ...
Optimize Content Quality Globally
With anticipated launches of novel therapies and increasing sales for currently marketed prescription products, ...
Technology Optimized Content
With the sheer volume and complexity of promotional materials today, it’s not surprising that ...
PFDD: A Game Changer?
The 21st Century Cures Act (Cures Act), which was passed by Congress, includes mandates ...
That “Can Do” Attitude
Companies that are committed to patient-centered healthcare must incorporate the patient’s voice in all ...
Can Cross-Functional Leaders Competently Embrace Digital Innovation?
Is your company focused on accelerating digital transformation to become more patient-centric? That’s a ...
Driving Medical Communications Toward a New Future
I recently attended the Medical Affairs Professional Society’s (MAPS) inaugural annual meeting to learn ...
Looking Back to Move Forward
Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...
Digital Innovation Arrives at City Subways
While commuting on the New York City mass transit system, my attention is inevitably ...
The Impact of Mindset on Regulatory Compliance Efficiency
Trust is key for innovation, competitive advantage, and efficiency when working across countries, departments, ...
Promotional Review Teams—Getting it Right
The 4th Promotional Review Committee Compliance & Best Practices, sponsored by ExL, was chock ...
The Mechanics and the Mindset for Mobile App Success
A graveyard full of well-intentioned apps litter tablets and smartphones. The reason: Apps often ...
