Ilyssa Levins Ilyssa Levins

Ilyssa Levins is President and Founder of Center for Communication Compliance (CCC). Ilyssa helps manufacturers and their promotional agencies save time, money and manage risk, when promoting drugs and devices. She combines her regulatory compliance, marketing communications, and change management expertise to help clients achieve their goals.

Technology Optimized Content

With the sheer volume and complexity of promotional materials today, it’s not surprising that ...

PFDD: A Game Changer?

The 21st Century Cures Act (Cures Act), which was passed by Congress, includes mandates ...

That “Can Do” Attitude

Companies that are committed to patient-centered healthcare must incorporate the patient’s voice in all ...

Can Cross-Functional Leaders Competently Embrace Digital Innovation?

Is your company focused on accelerating digital transformation to become more patient-centric? That’s a ...

Driving Medical Communications Toward a New Future

I recently attended the Medical Affairs Professional Society’s (MAPS) inaugural annual meeting to learn ...

Looking Back to Move Forward

Back in the 1980s, when Direct to Consumer advertising (DTC) was initially conceived, I ...

Digital Innovation Arrives at City Subways

While commuting on the New York City mass transit system, my attention is inevitably ...

The Impact of Mindset on Regulatory Compliance Efficiency

Trust is key for innovation, competitive advantage, and efficiency when working across countries, departments, ...

Promotional Review Teams—Getting it Right

The 4th Promotional Review Committee Compliance & Best Practices, sponsored by ExL, was chock ...

The Mechanics and the Mindset for Mobile App Success

A graveyard full of well-intentioned apps litter tablets and smartphones. The reason: Apps often ...

Surprise, Awareness, Adjustment—And Patients First

I remember the day in 1986 like it was yesterday: The public relations community ...

Regulatory and Innovation: It’s Possible

Can ad/promo regulatory professionals be innovative thinkers? Some have argued that these two terms ...

How to Apply Objection-Handling to Drug Price Complaint

Every sales and marketing professional is familiar with the term objection-handling, which is used ...