The 5th Digital Marketing for Medical Devices West drew device marketers from across the country coming together to learn about the latest industry trends and best practices for increasing exposure to customers—making it a huge success. Over the course of three days, senior marketers from large, midsize, and small device organizations discussed everything from 3D printing and utilizing virtual reality to stretching budgets and gaining internal approval and funding for social media.
Interactive discussions ensured attendees got the most out of the presentations, of which more than 75% had never been seen before. Representatives from more than 55 companies participated in the conversation and took advantage of networking opportunities. General trends from the conference included: The importance of customizing content for customers, whether they are hospitals, HCPs, or consumers; and prioritizing marketing initiatives regardless of the size of the device company.
ExL’s Digital Marketing for Medical Devices series is the longest running and best attended event series of its kind, and they will continue to provide industry leaders with the insights they need at the 6th Digital Marketing for Medical Devices event, taking place on August 1-3 in Minneapolis.
