Oliver Portmann 
The Pillars of Trust: Regulatory Compliance in Patient Engagement
Most marketers probably get more excited over the latest shiny new AI tool than ...
Underrated Talents Make Good Patient Engagers
Careers in biopharma, for the most part, reward “tortoises” rather than “hares.” You have ...
The Rules of (Patient) Engagement: Why Global Patient Friendliness Works
“It can’t be done in this country.” When it comes to patient engagement on ...
Changing Health Behavior Together
As scientifically trained professionals, a lot of us sometimes find ourselves presuming that knowledge ...
Taking Inspiration as Prescribed
“Inspiration? What an American concept! We don’t need to inspire people, we need to ...
Telling the Healthcare Story
Patient non-adherence is a serious public health concern. Three patient-side factors—motivation, recall, and comprehension—are ...
Build Your Customer Intimacy Toolbox
Within healthcare, communication strategies are a bit like those used for weight loss: Every ...
