More than 750 attendees and 120 speakers combined to make the 8th Annual Digital Pharma East (October 21 to 24) one of the most comprehensive life science marketing global conferences.
The Mobile Day firmly established itself as one of the main draws of the entire conference. With sessions ranging from tactical field force strategies/technologies, eDetailing evolution, CRM, CLM, multichannel sales initiatives, app development, interface design and much more—this really served as a one-stop-shop for all aspects of mobile evolution in the life science space.
The main conference was a little different from years past. Excluding panel discussions, every session was 30 minutes in duration, allowing for even more senior level keynotes and case studies to be delivered. Without a doubt, one of the highlights included the annual Plenary Panel Discussion. This year it focused on customer centricity within the pharma market and how to really put the customer at the center of strategy. Another highlight: The keynote session by Jay Mandel, VP, Global Digital Marketing at MasterCard, who provided fascinating insights into how the company has developed tactics to truly drive user-centered marketing.
The fresh and exciting Social/Innovation Day was a resounding success in its inaugural year. With joint presentations and “fireside chats” from the leading social media platforms such as YouTube, Tumblr, Twitter and LinkedIn, the audience was allowed to engage with the social media platforms to understand how they can be leveraged for innovative marketing, engagement and measurement strategies. The audience could also chat with their fellow industry peers to understand exactly how to leverage the platforms with all the associated legal, compliance and tactical hurdles.