Michael Maher Michael Maher

Michael Maher is President, ID Health, a media agency committed to delivering better business outcomes for healthcare brands.

Data-Powered Healthcare Media: 3 Enhancements to Dramatically Improve Results

“In God we trust. All others must bring data.” – W. Edwards Deming Every ...

When Is TV Advertising Right for A Pharma Brand?

“Will television work for my brand?” is a question increasingly posed by pharma marketers. ...

Voice Search: Are Pharma Brands Listening?

Voice search usage is on a rapid rise due to widespread mobile adoption and ...