Jim Dayton Jim Dayton

Jim Dayton is senior director, Emerging Media, at Intouch Solutions.

What Does AstraZeneca Pulling Their Sponsored Twitter Ads Mean for Pharma?

Nearly a year ago, Twitter introduced Twitter Cards to “make it possible for you ...

Digital Marketers Must Learn to Tame Big Data

I’m often asked, “What is big data?” Frankly, everyone’s favorite buzzword means very little. ...