Greater Than One
Foamix Pharmaceuticals
“Bring It On” Consumer Campaign
Foamix came to GTO to spearhead their inaugural product—Amzeeq. The first and only topical of its class brings a different option to the acne space. So they wanted their campaign to do the same.
Pimples are real. They happen to us all. So rather than hide away from them, why not confront them, face to face?
We wanted to empower Gen Z, giving them an authentic way to look at acne and a healthy view of themselves.
A more confident look. An attitude of strength. And a perseverance that will last through every fight acne tries to pick.
Agency Team:
Pilar Belhumeur, Executive Creative Director
Eddy Rodriguez, Associate Creative Director
Jasmine Bostick, Copy Supervisor
Chris Panlilio, Sr. Art Director
Jamie Murphy, Sr. User Experience Designer
Garth Birch, Group Account Director
Maureen Costello, Principal, Strategy
Client Team:
Julie (Holcombe) Young, Executive Director, Head of Marketing
Gilbert Gil, Senior Product Manager
