Local Roots, Global Reach
For our Local Roots, Global Reach self-promotion campaign, we wanted to showcase that we are a creative powerhouse right here in Columbus, Ohio. We created an image using instruments of design that would be familiar to our audience, arranged in the shape of Ohio. Our campaign was launched internally and externally across multiple channels, positioning GSW as a global creative partner, located right in your own backyard.
Design: Chris Cummings, Associate Creative Director
Copy: Mark Vuchenich, Senior Copywriter