Matt Titus Matt Titus

Matt Titus is VP & Chief Commercial Officer at epocrates, an athenahealth, Inc. company. Matt joined epocrates from Real Chemistry, a global health innovation company, where he served as EVP, Sales & Customer Experience and led commercial teams for the Health Technology Products & Solutions and Commercial Consulting offerings, including PaaS, SaaS, and IaaS solutions for pharmaceutical and life sciences companies.

Twitter Uncertainty: The Dangers to Pharma’s Ad Strategies

For more than a decade now, healthcare professionals (HCPs) have used Twitter to share ...