• May 2016 Elite Awards Digital Edition

    by on May 25th, 2016

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  • Leading Rare Disease Patients Out of the Shadows

    Feature Articlesby on May 25th, 2016

    Sean is living in the shadows: He knows he has a rare genetic disorder—he was diagnosed when he was a small child. But he has long given up seeing doctors for his occasional attacks, because nobody could do anything for him. “Why bother,” he told his wife when she found out about his health problem, […]

  • Blueprint Health Winter 2016 Demo Day Highlights Startup Companies

    The Sceneby on May 25th, 2016

    Blueprint Health hosted its ninth Demo Day event on Wednesday, April 27th, 2016, featuring 10 startup companies that were selected for the Winter 2016 Blueprint Health accelerator program. More than 300 invitees attended the event, which was held at City Winery in SoHo, NYC. Blueprint Health is a NYC-­based accelerator program that supports entrepreneurs building […]

  • Join Us to Honor the PM360 ELITE 100!

    Publisher's Messageby on May 25th, 2016

    Welcome to our second edition of the PM360 ELITE. In this issue we present the Exceptional Leaders, Innovators, Transformers, and Entrepreneurs from across the healthcare industry—extraordinary people who give their all to change the healthcare industry for the betterment of all those who depend upon it. This year, we were overcome by the more than […]

  • Industry Briefs May 2016

    Industry Briefsby and on May 25th, 2016

    Two Former Agency Presidents Launch Elevate Healthcare Frank X. Powers, the former President of Dudnyk, and Lorna Weir, a former president at both Dudnyk and Vox Medica as well as the principal of her own consulting firm, have teamed up to launch Elevate Healthcare. The new venture is a multidisciplinary strategy lab, based in suburban […]

  • Supporting Treatment Adherence in Rare Disease

    Living with a rare disease presents multiple challenges to patients and their families, including those associated with adherence to long-term treatments. As with other chronic conditions, the discipline of health psychology enables us to identify the barriers and motivators specific to individuals with rare disease—and helps us create successful interventions for improved self-management. Rare Disease—Not […]

  • Pharma Takes a Big Step Forward in Mobile—Finally

    Guest Commentaryby on May 25th, 2016

    If these first few months have been any indication, 2016 is poised to be a big year for pharma marketers in mobile advertising. To date, pharma has virtually missed out on the mobile revolution and is years behind other less-regulated industries—but its mobile push is finally gaining significant momentum. The impetus for this is two-fold: […]

  • Fear of Failure: Balancing Risk and Creativity

    by on May 25th, 2016

    Risk and failure are not always synonymous. But in the tightly restricted world of pharma marketing, coming up with the big ideas that not only engage, but also create experiences for consumers, can result in marketer self-restriction due to fear of failure. After all, it’s tough to walk through a regulatory minefield and not feel […]

  • ELITE Disrupter Dr. Joan Fallon of CUREMARK

    PM360 ELITEby on May 25th, 2016

    Dr. Joan Fallon CEO CUREMARK   Discovering a Treatment for Autism Dr. Joan Fallon likes to say she “went kicking and screaming into forming a biotech company.” She enjoyed treating children and wasn’t looking for a change. But when you make a potentially significant discovery about autism that could lead to a medical treatment, do […]

  • ELITE Disrupter Jeffrey Wiltrout, PhD of PDR, LLC

    PM360 ELITEby on May 25th, 2016

    Jeffrey Wiltrout, PhD Senior Vice President of Sales PDR, LLC   A New Twist on Behavioral Marketing To say that introducing a new twist on behavioral marketing to the pharma industry is challenging may not adequately describe the task that Jeffrey Wiltrout is spearheading at PDR, LLC. But Jeff certainly has the credentials to do […]

  • ELITE Disrupter Glen de Vries of Medidata Solutions

    PM360 ELITEby on May 25th, 2016

    Glen de Vries President and Co-founder Medidata Solutions   Transforming the Clinical Trial Process Everyone talks about the potential of Big Data, but Glen de Vries may put it best when he compares Big Data to the discovery of the Rosetta Stone. While one helped scholars gain insight into Egyptian history the other has the […]

  • ELITE Disrupter Derek Rieder of AbbVie

    PM360 ELITEby on May 25th, 2016

    Derek Rieder Senior Marketing Manager AbbVie   Shining a Light on the Undiagnosed As Derek Rieder helped to prove, sometimes you can’t shy away from the taboo—you have to address it directly. Patients don’t like talking about their poop. But really, who does? The only problem: If patients are uncomfortable talking about their stool-related symptoms […]

  • ELITE Disrupter Brenda Snow of Snow Companies

    PM360 ELITEby on May 25th, 2016

    Brenda Snow Founder & CEO Snow Companies   Leading the Charge to True Patient Engagement Brenda Snow knows how to engage patients. You could say it’s in her DNA. Before founding Snow Companies, Brenda, who has MS, saw the biopharma industry as ripe for thorough disruption. Her own experience taught her that patients must be […]

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