• Virtual Reality—A New World of Opportunity

    E-Source by on January 18th, 2016

    Walking across the cell membrane, ducking instinctively as a ligand zooms by, it finally clicks—so that’s how a mutated growth receptor accelerates cancer. This isn’t a dream, and I’m not in the movie Innerspace—this is today’s cutting edge virtual reality experience. VR was big in 2015, and for geeks like me, it was all we […]

  • The Right App in 48 Hours or Less

    E-Source by on November 17th, 2015

    My experiment: Test a faster, cheaper and better way to develop apps for patients. To date, pharma app efforts have generally been considered a disappointment, and I want to change that. With almost no budget, I plan to figure out the best mobile app idea for psoriasis patients, and I’m going to do it in […]

  • Top Three Trends Discovered at SXSW Interactive 2014

    Panorama by on March 26th, 2014

    Over five intense and exhilarating days, I and members from my agency explored the premier interactive event for technology, design and marketing known as SXSW Interactive. This event is a festival focused on emerging technology that brings together a versatile mix of dreamers and makers, movers and shakers, nerds and celebrities. It sits at this […]

  • Breaking The Four-Minute Mile in Pharma

    Feature Articles by on December 10th, 2013

    Oxford, England 1953. A 25-year-old medical student named Roger Bannister faced and broke track and field’s most infamous barrier: The four-minute mile. Nine long years of failed attempts had convinced people that it was a physical impossibility. However, within two months of Roger Bannister’s historic run, two athletes broke it at the same event. By […]

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