What Healthcare Marketers Need to Know About @Point of Care
@Point of Care is a new mobile, clinical decision-making tool that physicians can use ...
7 Ways Apple’s HealthKit Will Make Marketers’ Jobs Easier
Apple may be pushing the quantified-self movement into the mainstream. After months of rumors, ...
Revelations From the First Round of Sunshine Act Reporting
At the end of June, the Centers for Medicare & Medicaid Services (CMS) closed ...
A Full Timeline of the GSK Bribery Scandal
The GlaxoSmithKline-China bribery scandal just keeps unwrapping new layers. The latest revelation: In 2001, ...
Improve Consumer Targeting in Pharma—Five Techniques You Need to Try
Here are a few myths we hear most often when we talk to pharma ...
In-pharmacy Strategies Deliver Results and a Quantifiable ROI
Pharmaceutical marketers are held increasingly more accountable for demonstrating how marketing investments translate directly ...
IMS Health Aims to Acquire Cegedim’s CRM and Strategic Data Businesses
IMS Health, a leading global provider of information and technology services to the healthcare ...
Beware of the Use of “We” in the Workplace
“We” is a very complicated word. It is a word that shapes and reflects ...
Publicis Healthcare Communications Group Closes Out Lions Health With VIP Reception
Publicis Healthcare Communications Group (PHCG) held a VIP Reception, hosted by its CEO Nick ...
A First Time For Everything
Everybody remembers their first…and tech companies are no different. That’s everything from their first product, ...
Give Physicians What They Want
Getting the right message to the right person, at the right time is practically ...
If You Build It—They Will Come!
Field of Dreams remains the classic movie that continues to spark creative imagination. “If ...
It Is All About Caring
Getting people to do things—like take their medicine—is a personal thing. Mechanical interactions—like beeps, ...
