Jim O’Dea Jim O’Dea

Jim O’Dea is President and CEO of Rx EDGE Pharmacy Networks. Jim heads the company, which assists pharmaceutical brands in educating and acquiring new patients, increasing product awareness, and enhancing patient compliance through programs delivered in the retail pharmacy marketing channel. Call 847 879-6036 or visit wwww.rx-edge.com.

Overcoming Healthcare Communication Deficits

Does communication in today’s healthcare universe bear the mark of a degenerative condition, or ...

In-pharmacy Strategies Deliver Results and a Quantifiable ROI

Pharmaceutical marketers are held increasingly more accountable for demonstrating how marketing investments translate directly ...

The Pharmacy’s New Role in Providing Healthcare Services

Changes in the pharmacist’s role and in the community pharmacy are impacting healthcare delivery, ...